Thursday, May 22, 2008

Promotional Interview with Michael Murphy

You have been invited to share you experience with our readers.

Name: Michael Murphy

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know) I’m a former journalism major who switched to got married, switched to business and began to raise a family. I became serious about my writing in my forties and wrote my first novel which won first place in the Arizona Authors Association novel writing contest in 2000.

What inspired you to write your first book? My first novel, Class of ’68 was inspired by the year I graduated from high school, one of the most tumultuous years of the twentieth century. I wanted to write a book that captured the horror of war, despair of the assassinations of Martin Luther King and Robert Kennedy, and the end of the idealism of the sixties.

How many books have you written? I’ve written six novels. Three came out this year, Try and Catch the Wind, the first in my Casey Bannister series, Class of ’68 and Secrets of Sheridan Manor, the second in the series. My fourth novel, Cold File, comes out September 1. Two more next year, the third in my series, Cuts Like a Knife and a spinoff of that series, called Ramblin’ Man. I’m currently finishing my seventh, a suspense novel called Scorpion Bay.

How do you decide on their topic? After Class of ’68 I focused on writing the types of books I like to read, mystery and suspense thrillers. The series that began with Try and Catch the Wind focuses on a former NYPD homicide detective struggling with retirement and his wife’s death in upstate New York. In many respects, the setting of the series gave direction to the novels.

What works best to keep you focused and on track? What’s kept me on track most of the time is belonging to a critique group. We meet weekly and if I don’t have a new chapter to turn in, I feel like I’ve let them down. Keeps me on my toes.

Do you write to make money or for the love of writing? Since my publisher is small with limited distribution, I’m definitely not in it for the money, but I love creating novels and would never want my writing to become work.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)? I’ve enjoyed book signings. It’s quite humbling when people take time from their day to come see you and purchase your book. I’ve had good success with media coverage, three newspaper articles, a radio, a web chat, and a television interview. I have a nice website, www.mjmurphy.com that emphasizes my books, not me.

What are some unique methods? I’ve really jumped into the My Space phenomena, and have “met” people from all over the world who have purchased my books. They’ve becomes some of my biggest fans.

Do you sell through a website? My website routes readers to amazon.com or my publisher’s website, www.wings-press.com.

Do you plan on writing additional books? I’m looking forward to putting the final polishes on my seventh novel, Scorpion Bay. Then I’ll jump right back in with a new one. I will continue my Casey Bannister series, but next I’m going to tackle something new, but still in the suspense/thriller genre.

Interview with Kathleen Gage of Street Smarts Marketing and Nikki Leigh, author of Book Promo 101 - Learn the Basics of Book Promotion. www.nikkileigh.com/book_promo_101.htm

Promotional Interview with Christee Gabour Atwood

You have been invited to share your experience with our readers.

Name: Christee Gabour Atwood

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

What do I want people to know? Mainly that I should serve as an inspiration to them. If I can achieve any sort of success in the world of writing, speaking, and promotions, then anyone can.

I’m originally from central Louisiana and I’ve moved around a bit due to my career-induced A.D.D. I love communication in any form and writing is my true passion.

Since I was four years old I’ve been telling people I would be a writer when I grew up. Well, either that or a singing veterinarian who fights fires and solves mysteries in her spare time. That career lost a little interest to me when I hit six years old. That’s when I got a typewriter.

As far as writing goes, I’ve done everything wrong. I wrote columns for free. I self-published first. I quit my day job. I write numerous books at one time so I don’t get bored with any of them. My first draft is often my final draft. I do ridiculous stunts to draw attention to my books. And I would do it all again … for nothing … which is pretty much the amount I’ve made after all the expenses are subtracted.

What inspired you to write your first book?

At four years old I wrote an incredible novel titled, The Lion Who Tamed the Man. Well, it was incredible because it didn’t have a whole lot of words. Mostly scribbles, pictures, and an occasional smear of Hershey Bar. But it was well received by the critics in my house and from that moment on, I was hooked on writing.

I was raised in a house where writing was as natural as breathing. My parents owned and ran a weekly newspaper. Instead of a bassinet, I slept in the bottom drawer of the file cabinet of The Pineville News. How could I not write?

When I was six, my parents gave me a cast iron Royal typewriter. I promptly took over the hot water heater closet at the house and turned it into my office where I wrote novels, short stories, and the typical angst poetry once I hit puberty. I think that was around the age of 20.

How many books have you written?

Five. Two humor. Three nonfiction business titles. The first was my self-published book, Journal of a Midlife Crisis. It was picked up by a publisher after I built up some good numbers on it. Then it was expanded, rewritten, and adapted to become Three Feet Under: Journal of a Midlife Crisis. My business books are Succession Planning Basics, Presentation Skills Training, and Manager Skills Training.

How do you decide on their topic?

The humor books are based on everyday life. I realized that I had gotten to a wonderful point in life where I was starting to get comfortable in my own skin. In fact, I was actually proud of my love affair with elastic waistbands. So it seemed time to share that joy with the world.

I started these books as humor columns for newspapers and magazines. Then I looked at a pile of those columns I had written and said, “Wow, that looks like a book.” And behold, it magically turned into a book!

The business books were selected through a void in the market that was recognized by my new publisher, ASTD Press. Those are some really cool people to work with. They weren’t even scared off by my chicken suit.

What works best to keep you focused and on track?

Writing quickly and in long shifts. I have the attention span of a gnat, so once I get started I have to keep writing for a long time. That’s because once I get up from that chair, I will have to re-read most of what I wrote just to remember where I was and get started again. That’s why I avoid stopping until something like a call of nature or a cat gnawing on my toes in hunger makes it impossible to go on. And if I see a shiny object, I’m lost from my writing for the day.

I also like writing short format materials. My columns are just long enough to keep my attention and I think much of the world shares that short attention span today. So, my writing ends up making a good bathroom book. As long as that’s the only use for it in the bathroom, I’m happy. It’s not on quilted paper, so I think I’m safe on avoiding other uses.

Do you write to make money or for the love of writing?

I’d write even if I didn’t make money from it. And it’s a darn good thing, because quite often I don’t.

I love writing. I couldn’t stand not to write. It’s my form of therapy and it’s so much cheaper than a psychiatrist.

I do business writing too and that’s great because the speaking, training, and consulting from that writing brings in a lot more cash than my humor writing. And I like the idea that what I write helps people in the business world. I write training manuals and books that remind people to treat each other with respect. And my humorous side sneaks in and reminds them that a rubber chicken can be a very useful tool in a board meeting. (You’ll have to read my book to find out how!) So, I get the best of both worlds.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

I’ve used the basic methods of sending press releases, calling for television and radio interviews, and sending out ready-made feature articles and have gotten a really good response from this.

I created a folded handout that includes chapters from my books that I use in my presentations.

I am a columnist and include a tagline in all my columns that promotes my books.

I created a presentation for writers called, “Overnight Success … The 48-Year Method.” We talk about everything I’ve done wrong on the road to getting published. Well, not everything… that would take days, maybe weeks…

I do presentations for writers groups and libraries on topics ranging from “Presentation Skills for Writers” to “Tracking Down the Muse” and “National Novel Writing Month.”

I have more designs for bookmarks than I care to admit. And I spent my entire time at BookExpo America wearing tacky shirts that promoted the book and said, “Will Speak for Food”.

Sometimes I’m surprised that I haven’t ended up putting information on the restroom walls … hey, wait, that’s not a bad idea…

What are some unique methods?

Are you sure you want to hear this? It’s more than a little scary.

Last year, for National Novel Writing Month, I put on a chicken suit and sat in the window of a Waldenbooks for a month, writing a novel called, “Danger, Deceit, and a Demon … named Myron”. I got some incredible press – in fact, you can even see the article on CBS News webpage at http://www.cbsnews.com/stories/2006/12/08/print/main2241177.shtml

I was on the national radio show, The Satellite Sisters, and other various radio shows, television shows, and possibly even made it into a junior high school newspaper, but that might have just been a rumor.

I’ve emceed a Menopause Fashion Show for a hospital. Lots of elastic in that one. I’ve done talks for anyone who would stand still – and that includes turning around in elevators and saying, “I suppose you wonder why I called this meeting.”

I’ve offered myself as a fill-in guest for any radio or tv show within driving radius on a very short turnaround time. I’ve gotten calls with “We’re taping in 30 minutes. Can you talk about something?” and I’ve done it.

After the chicken suit episode, I got a reputation and ended up hosting the Harry Potter Release Party at a mall in Baton Rouge, Louisiana. Now, they’ve called me back to be Mrs. Claus. I’m working on a promotion idea right now to do a “mall tour” because I can create promotional events with malls and I can shop at the same time. Sounds like heaven to me.

I created a Girls Night Out group that met at a local bookstore and discussed our midlife adventures. We later moved to bars and liked it much better… although we tended to forget what we had talked about.

Do you sell through a website?

Christee.biz

I have a link to places you can buy the book on my website. I believe that web presence is something on which I haven’t focused enough. That’s part of the reason for this tour. It’s giving me an opportunity to start making better use of the web as a forum to visit with potential readers.

I have begun to create humor and business podcasts and podtrainings for companies and will begin to compile these on my site as well as additional related merchandise.

Do you plan on writing additional books?

Whether I want to or not and whether they get published or not, I will continue to write books. The next book will be completed by November 30th as part of National Novel Writing Month. It’s titled, “In Celebration of Elastic Waistbands”.

Writing is my joy. And it’s my opportunity to laugh at myself with others. As I like to say, “If I laugh at myself first, then the rest of the world is laughing with me, not at me.”

Interview Presented by
Nikki Leigh - www.nikkileigh.com/book_promo_101.htm
Author of the Book Promo 101 Series

Promotional Interview with Sapphire Phelan

You have been invited to share you experience with our readers.

Name: Sapphire Phelan

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know) I am from Chesterfield, Virginia, which is a suburb of Richmond. I was always writing, starting making up and writing down on paper when I was eight. I got published when I was seventeen, with three poems in a poetry magazine, Hyacinths and Biscuits that was from Los Angeles. Got paid for them too—so cool to a teenager. When I am not writing? I have done acting for a living too, not in past couple years though. I also do costuming, make or sew costumes, mainly SF, Fantasy, Horror and historical, and wear them at conventions or other kinds of events. I also do crafts, read, send time with my husband, garden (in spring, summer and fall), spend time with friends, exercise at Curves, go to conventions, check out local events, movies and rent and watch DVDs.

What inspired you to write your first book? It was an e-book, Crimson Promise. I realized I like to read paranormal romance and since I write what I read wrote a vampire romance that was different enough to attract the publisher, Lady Aibell Press.

How many books have you written? 5 e-books through Lady Aibell Press, Twilight Fantasies Publications and LoveYouDivine.com. I also have an Amazon Short, a sweet super hero romance story, To Save the Day, in electronic form up at Amazon. I also have another, a novella, Beast Magic coming to Phaze in October. I also have erotic and dark romance stories in three of the Forbidden Love series published by Under the Moon. There’s to hopefully be three more of the print books and I do have stories submitted for them too.

How do you decide on their topic? If an anthology had a basic theme then I write a story around that. Unless they asked for particular subject, the e-books are those I write a story and submit to publishers. Beast Magic, I wrote over 20,000 words, edited it and then used it to pitch to the Phaze editor at Epic-con back in March. As for the Amazon Short I had this super hero romance short story I had written and thought, why not?

What works best to keep you focused and on track? I tell myself. It’s as simple as that. In the long run, it’s up to the author to police themselves, especially with a manuscript due.

Do you write to make money or for the love of writing? I do it for love. Bur I want to make money at what I love to do. Most of us, including me have had to do jobs we don’t like but do so in order to survive these days. I have always loved to make up stories and poems, so this is my job. My husband let me quit my job to do writing. Not everyone has a husband who supports you like that and I am thankful for him. And I am thankful for those who read my romances.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)? Reviews, interviews, guest at conventions, online chats, give away contests off my website or in chats.

What are some unique methods? Set up signings in different type of locale, like in a coffee shop locally.

Do you sell through a website? No. I do give links to where the books and others can be bought though. My site is the best way to keep up with me: http://FantasticDreams.50megs.com Also check out my MySpace at www.myspace.com/SapphirePhelan and blog at http://SapphirePhelansPassionCorner.blogspot.com as I do let readers know there too. I also have a newsletter people can join for free at http://groups.yahoo.com/group/SapphirePhelansParanormalNewsletter

Do you plan on writing additional books? Oh yes. I’ll be working on more in the shapeshifter world of Beast Magic for Phaze and a novella sequel to The Curse, which came out by Twilight Fantasies Publications. And I do have half way done a SF/futuristic romance novel that someday I will finish.

Interview Presented by -
Nikki Leigh - www.nikkileigh.com/Promo.htm
www.nikkileigh.com/book_promo_101.htm

Promotional Interview -- Nadia Aidan

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

Born in Atlanta Georgia, and raised in Washington DC, my mother was an avid reader so I grew up surrounded by books and always dreamed of becoming a romance novelist. I had to put that dream on hold as I tackled finishing my doctorate degree in Political Science and Public Policy. Now as an Assistant Professor I have finally come to a place in my life where I can devote myself to my passion of writing.

In addition to writing erotic romances I enjoy reading other authors, playing flag football, studying muay thai, working out, listening to music, and scuba diving.

My other interests include collecting Top Cow comics, especially Witchblade and Tomb Raider. I love professional football and soccer. My favorite teams are the Washington Redskins and Manchester United, respectively.

What inspired you to write your first book?

I began writing about a year ago when I was finishing my dissertation, but once I finished my dissertation I didn’t look at the novels again. It wasn’t until my mom was diagnosed with uterine cancer that I began searching for an outlet for the emotional highs and lows of taking care of her. My mom recently lost her battle to cancer, which finally gave me the courage to submit my work. My mother was (and continues to be in spirit) my biggest cheerleader and support system. She was a strong, courageous woman who wasn’t afraid of anything and she raised me to be the same. I know she would have been disappointed in me if I let insecurity and fear stop me from submitting my work.

How many books have you written?

So many that I really can't count off the top of my head! However, besides Enthralled, I currently have three books unver review with publishers, so officially four!

How do you decide on their topic?

I write what inspires me a the moment. Whatever I feel like seeing on paper I just sit down there and write it.

Do you write to make money or for the love of writing?

For the love of it of course! As a new writer, this isn't even about money. I mainly wanted to simply PUBLISH my book and now that I have I want to just get my name out there because I truly believe in my work and have such a passion for what I do that I want to share it!

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

I submitted Enthralled to reviewers, although in hindsight I should have done it sooner. I also purchased ad space on several romance sites and marketed myself through several author chats. Finally, I sent promotional materials (bookmarks, notepads, magnets) to several book stores and book clubs.

What are some unique methods?

I don't think anything that I have done has been unusual at all! Although, I will say that I have stepped out of my comfort zone quite a bit. I haven't been in a chat room for over fifteen years and I certainly haven't posted a blog in close to two but promoting my book has driven me to rely upon a lot of media tools that I normally don't use.

Do you sell through a website?

I do! Go to www.nadiaaidan.com

Do you plan on writing additional books?

I am working on a five book contemporary series titled Friends and Lovers. The first title, Sweet Revenge is currently under review with an editor and hopefully it will be released in the next few months. This is actually the first book I ever wrote so it is very dear to my heart

Interview Presented by -
Nikki Leigh
www.nikkileigh.com/book_promo_101.htm

Promotional Interview with PG Forte

You have been invited to share you experience with our readers.

Name: PG Forte

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

I'm originally from NJ although I've been in California so long I figure I qualify as an honorary native...or maybe a naturalized Californian? I've been writing as long as I can remember. When I was in high school I wrote an ongoing serial that was sort of a roman a clef in reverse: nothing was true but the names of the characters who were all people I knew.

Let's see, when I'm not writing I'm usually...um, miserable? lol! Or reading, plotting, thinking about writing. Okay, so I'm a bit obsessed. *shrug*

What inspired you to write your first book?

I know it sounds strange (not to mention corny), considering that I'm currently writing erotic romance, but one of the biggest inspirations I had to write my first book was my kids.

What I've always wanted most for my kids was for them to be happy and not afraid to follow their dreams. Being a writer had always been a dream of mine so I could hardly expect them to follow their dreams if I was too busy to bother with my own.

How many books have you written?

I just had my twelfth book, Let Me Count the Ways (the third book in the LA Love Lessons series), accepted for publication a few days ago.

How do you decide on their topic? I write fiction and I write to entertain so all I really decide on is what idea can best be turned into an entertaining story.

Do you write to make money or for the love of writing?

I write because I have to. If I'm not writing I tend to be cranky and not much fun to be around. I also write to be read--I absolutely love it when someone tells me they've enjoyed one of my books. I fall in love with my characters and their stories and it's so wonderful to be able to share that with others. But, you know, money's nice too. *grin*

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

Ads in trade magazines, book signings (when I had print books to sign--hard to do that with ebooks), website, newsletter, blog, word of mouth, promotional merchandise, etc.

What are some unique methods?

These virtual book tours and various online features are probably the most 'different' things I've tried. I'm really looking forward to seeing what kind of feedback I get from the book trailer for my new release, Love From A to Z.

Do you sell through a website?

I'm epublished so yes, I sell pretty much exclusively through websites primarily my publisher, Liquid Silver Books and Fictionwise. I don't sell directly from my own website though.

Do you plan on writing additional books?

Absolutely. I actually have a page on my website that lists my works in progress: http://www.pgforte.com/WIP.htm

Interview Presented by
Nikki Leigh - Author of Book Promo 101
www.nikkileigh.com/book_promo_101.htm

Promotional Interview with Mayra Calvani

Name: Mayra Calvani

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

I was born in San Juan, Puerto Rico, but have lived in the US, the Middle East, and now live in Belgium. My traveling and learning all these different cultures have been an inspiration in my writing, as having a Hispanic heritage has been as well. I was an early avid reader and my first passion for books developed after I read the first Agatha Christie mystery. I was instantly drawn to the fantastic world of these imaginary stories. Then came the Adventures of Sherlock Holmes. During my teens I was also an avid reader of romance novels, though I don’t read much romance anymore. I started writing in my early teens. I was always the quiet, shy type and preferred my escape world of imaginary places and characters instead of going to parties—so no, I was not one of the popular girls at school. But I didn’t care. I was happy and self motivated. My love for writing has continued all my life and I now write fulltime. It’s been an arduous road and there’s a lot of competition, but that’s fine with me because I enjoy the journey as well.

What inspired you to write your first book?

I guess I couldn’t escape from my imagination and from the force that propelled me to bring those stories to life and live through them. I wrote my first ‘book’ when I was fifteen, but that one was never published—fortunately! :-)

How many books have you written?

I have written eight books—two of these, Embraced by the Shadows and Dark Lullaby, have already been published, and the others will see publication later this year and some time during 2008-9.

How do you decide on their topic?

I don’t really ‘decide’. The topic, idea, or whatever it is, comes to me and tells me to put it down into words. I hardly ever plan ahead or do an outline. I mostly follow that voice in my head that tells me what to write. Think of it as taking dictation. That said, there are many things that may spark my inspiration and creativity—the ‘dark’ side of things, violin music, foreign settings and characters, science and philosophy, an unusual book or movie, etc.

Do you write to make money or for the love of writing?

If it were for the money, I would have quit a long time ago! LOL. Definitely for the love of writing. Of course, my goal is to make some real money as well. Every writer needs validation of some kind.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

I have two websites, one for my adult books and the other for my children’s books (www.mayracalvani.com and www.mayrassecretbookcase.com). I also have three blogs where I promote my work and feature other authors’ work as well:

http://mcalvani.livejournal.com

www.thedarkphantom.com

www.mayrassecretbookcase.blogpsot.com (children’s books)

In addition, I edit a newsletter (www.thefountainpen.blogspot.com) and co-edit another one (www.mysteryfiction.net/Voiceinthedarknewsletter.html). These are all venues to promote my name and books.

Of course, I request as many reviews I can for my books, and I also write book reviews for various high-profile sites like www.blogcritics.org and www.americanchronicle.com.

What are some unique methods?

Since I write articles as well, I distribute them using various article directories like www.ezinearticles.com and www.associatedcontent.com. I always include a byline with links to my sites and blogs and this results in thousands of hits every month. I’m a member of www.gather.com, BookPlace, Facebook, and numerous authors and writing groups and forums, and I always make an announcement in these when I have a book coming out or have some other important news to share.

Virtual Book Tours is another new way of promotion which I have discovered, a way to reach thousands of readers without having to travel.

Do you sell through a website?

No. I let my publishers handle that.

Do you plan on writing additional books?

Definitely. I have several works in progress and enough ideas to keep me busy for at least the next two decades. :-)

Interview Presented By
Nikki Leigh - Author of Book Promo 101
www.nikkileigh.com/book_promo_101.htm

Promotional Interview with Elena Dorothy Bowman

You have been invited to share you experience with our readers.

Name: Elena Dorothy Bowman

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)
I grew up in Dorchester, Massachusetts with my parents and four brothers. Graduated from the local high school and went on to a secretarial school. It wasn't my choice, it was my parents. Since I was more interested in aeronautics I joined the local Civil Air Patrol to satisfy my obsession with flight, and yes, we did fly. After graduating from the secretarial school I met and married my husband, and went to work for the United States Navy in Washington, D.C. with the Bureau of Ordinance. My husband, who is a Navy veteran, decided to enter Northeastern University, so we came back to Massachusetts and I took a position with the Department of The Army while my husband was earning his degree in Engineering. After the birth of our second daughter I decided to stay home to raise our girls. In the following years the birth of my two sons added to our family. After the birth of our second son, we moved from my parent's home in Dorchester to our own home in Chelmsford, Massachusetts. Due to financial problems I went back to work for an aerospace company, and in doing so, entered their college program to earn a degree in Engineering and Management. Graduating with honors, I was promoted to a software engineer in their Missile Division. I tested, researched and wrote technical papers dealing with the work I was engaged in. Meanwhile, my children were growing up and each have entered various colleges and earned degrees in Engineering, Physics, Gemology, Film, while one decided to change disciplines and is pursuing a degree in Law. My husband and I worked for the same company for more than 25 years, and we both retired at the same time. I now write full time.

I have been writing for over thirty years. I actually started writing when I was a teen-ager, although I didn't submit any of it for publication. I started to write in earnest as a challenge to myself. I really wanted to see if I could write a full-length novel, not just short stories or the technical papers that I was working on. The only professional organization I presently belong to is the National League of American PenWomen where I am the President of the Merrimack Valley Branch of the NLAPW.

What inspired you to write your first book?
I started writing fiction seriously during my lunch hours at work. I needed the diversion since most of my writing at that time was devoted to technical writing. With my first published novel, I guess it started with my smoking. Yes, I used to smoke. I don't now, haven't for many years. But one day while sitting in my office during a break, after a real rough morning, I lit a cigarette.

I watched the curled smoke from my cigarette rise toward the corner of the office disappearing into a crack in the wall. I watched this for several minutes wondering where the smoke was going. Was it just being swallowed up into the wall, or did it vanish into the nooks and crannies that were hidden from view and led to God knows where. Needless to say, my imagination took hold and before I knew it I was writing the first chapter to my science fiction/mystery/romance novel Sarah's Landing-I-Contact. I have since taken the smoking aspect out of the story and replaced that part of it with a human being — the lead character — which ultimately led to the birth of four complete novels in The Sarah's Landing Series. All four books in the series have been released in ebook format by Write Words, Inc., ebooksonthe.net. The print editions will be released by their imprint Cambridge Books.

How many books have you written?
At present, I have written eight full novels and one novella. All of my books have been published in ebook format by Write Words, Inc.'s ebooksonthe.net. Two are presently in trade paperback editions, with the others to be released by Write Words, Inc.'s Cambridge Books.

How do you decide on their topic?
With the first novel I wrote, I had already decided on a science fiction theme. Deciding on the title took more time than I thought it would, but I finally ended up with Sarah's Landing-I-Contact. I didn't expect to write a series, but that's what happened. Sarah's Landing became a four novel series. After I completed the first novel, the thought for the second, third, and fourth, novels just seemed to make themselves known and wanted to be written.

When the series was complete, I thought of trying a mystery, and that too, ended into a three-book series. The thought for another novel thrust itself forward when I wondered, what if the continent that existed in times past, didn't really completely disappear…that's when Time-Rift was born.

The novella was based on a true story.

What works best to keep you focused and on track?
When family members are busy doing their own thing and leave me be. Sometimes the afternoons are quiet enough to keep me focused. But now that the kids are up and out, as long as there isn't anything pressing, I can devote my time to writing.

Do you write to make money or for the love of writing?
Well I haven't been as successful as JK Rowling, so I guess it must be for the love of it. My husband says I'm obsessed.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?
Book signings at major book stores, Press Releases, Interviews with local newspapers and television stations. Library Author Days, postcards, gift shops and word of mouth.

What are some unique methods?
Through the Internet with all the available opportunities I find. Writer's groups, some paying, some not, blogs, myspace, gather, and many other avenues.

Do you sell through a website?
No, I sell through book signings, groups meetings, book stores and gift shops, neighbors I catch walking around the neighborhood and any other place I can.

Do you plan on writing additional books?
Yes, actually, I am close to completing one book and have another in the works. I would say the one I am presently working on might be considered science fiction or paranormal. The other I have in the works is more of a historical novel which could end up into a series. I am not too clear on that at this point in time.

Interview Presented by
Nikki Leigh - Author of Book Promo 101
www.nikkileigh.com/promo.htm

Promotional Interview with Kelley Heckart

You have been invited to share you experience with our readers.

Name: Kelley Heckart

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know) I was a musician for many years in Southern California, playing bass for an all-female hard rock band. The breakup of my band and health issues took me on the path to writing. I credit my years as a songwriter/lyricist as my first experience with writing. It seems like most of my time is spent writing or doing research, but I do enjoy reading and going for walks/hikes here in the beautiful desert. Music is something I would like to return to some day.

What inspired you to write your first book? My first book started out as a short story and my Creative Writing teacher encouraged me to turn in into a novel.

How many books have you written? I have written four books so far.

How do you decide on their topic? Everything I write has a fantasy or paranormal element.

What works best to keep you focused and on track? Music. When I listen to music, I am able to release all of that creative energy.

Do you write to make money or for the love of writing? I write for the love of writing and the need to tell stories.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)? My main marketing tool is the Internet. I have my own website, blogs and belong to many online groups. I also do at least two book signings at Celtic festivals each year.

What are some unique methods? I don’t think I have any unique methods, but I carry bookmarks with me at all times. I also sell signed copies of my books on eBay, which has been a pretty effective marketing tool.

Do you sell through a website? Yes. I sell signed copies of my books through my website.

Do you plan on writing additional books? Yes. In fact, I am working on a prequel to my Of Water and Dragons series and finishing a trilogy I started, which is set in sixth century Scotland.

Promotional Interview with Earl Hutchinson

You have been invited to share you experience with our readers.

Name: Earl Hutchinson

Tell us about yourself - where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

I'm from Chicago, I got back into writing when I got an offer to be a staff writer at a local newspaper, didn't have a clue what I was doing, but as they say the rest is history, I'm a classical music buff, go to every concert I can

What inspired you to write your first book?

Passion and anger over a subject poverty and African-Americans that I felt no one was dealing with.

How many books have you written? 10

How do you decide on their topic?

My personal interest and passion for investigating/researching the subject.
I also look for ways to go with my writings and subject where no one else has gone.

What works best to keep you focused and on track?

To keep writing and stay focused.

Do you write to make money or for the love of writing?

If you're in it for the money you won't last, you got to get joy from the craft of putting ideas and pen to paper.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

Word of mouth, my columns, blogs, and interviews

What are some unique methods?

I rely a lot on my columns (taglines to books and links always there).

Do you sell through a website?

Not anymore have a solid distributor

Do you plan on writing additional books?

Yes, The Ethnic Presidency: How Race Decides the Race to the White House January 2008

www.middlepassagepress.com

Nikki Leigh – Fiction Author – www.nikkileigh.com
Promotional Services - www.nikkileigh.com/promo.htm
“Coastal Suspense with a Touch of Romance”

Promotional Interview with Angela Adams

You have been invited to share you experience with our readers.

Name: Angela Adams

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)
My name is Angela Adams and I currently reside in Ocala, Florida. I started writing when I was little. I even won a Young Author Award for a short kids book I wrote in 3rd grade. I loved to write and always said when I grew up I would write books in my spare time. I also write a lot of poetry. When I am not writing I am usually working my full-time job for Atlantic Publishing. I also spend time with my friends and boyfriend. I really enjoy just being at home and relaxing.

What inspired you to write your first book?
Working for Atlantic has given me a lot of opportunities I never would have had otherwise. When an author was cancelling out on a project and I still could not find a new author to hire, I was told I could do it. The eBay Success Chronicles involved a lot of interviewing and journalism-type skills which is what my emphasis was with my Communications degree. I loved it and really learned a lot of what all it takes to get a book completed.

How many books have you written?
I have one published and two others in the works.

How do you decide on their topic?
I don’t have a choice since the books are all planned ahead of time by the publisher. However, I do work on my own novel in my spare time and hope to one day get it published. It is just a fiction book—a drama of sorts.

What works best to keep you focused and on track?
Sitting at the table with my laptop and no TV on, no music, and no one home. Spreading out all your notes and just going at it. The rest of the time I have a hard time concentrating and tend to get easily distracted.

Do you write to make money or for the love of writing?
I love to write! If you want to make a lot of money, more often than not writing is not the best option for you. You have to love writing and readers will see that in your books.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?
I use affiliate marketing, a Web site, postcard mailings, and e-mail blasts.

What are some unique methods?
Looking for specific people who I know will want my book—such as eBay instructors or teachers who would be willing to make it a requirement for their students.

Do you sell through a website?
Yes, www.acafreelance.com and the publisher also sells heavily through www.atlantic–pub.com and Amazon as well as other major online stores.

Do you plan on writing additional books?
Yes! I just finished book # 2 and am 50% done with book # 3. The next goal is try my hand with my fiction.

Promotional Interview with Michelle Dunn

You have been invited to share you experience with our readers.

Name: Michelle Dunn

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know) . I am a recovering debt collector who has spent the last 20 years stepping into dangerous debt collection potholes. I am a successful business women and the author of an award winning book as well as 6 other published books. I am the founder and president of my 10 year old Credit & Collections Association with thousands of members.

What inspired you to write your first book?
The people who were contacting me and asking me how they could do what I was doing, which was working for myself after starting my own collection agency.

How many books have you written?
Seven that are published. I have another book that is complete that I am debating having published or self publishing.

How do you decide on their topic?
I base my topics on what my target audience asks for information on and try to provide what is needed.

What works best to keep you focused and on track?
I treat my writing like a job. I work every day. Money is also a good motivation.

Do you write to make money or for the love of writing?
To make money, though I enjoy writing and what I do.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?
Writing press releases and articles.

What are some unique methods?
Giving books away for free.

Do you sell through a website?
Yes my own and through vendors who also have the same target audience and through amazon.com

Do you plan on writing additional books?
Yes!

Promotional Interview with Linda Mooney

You have been invited to share you experience with our readers.

Name: Linda Mooney

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

I am a full time Kindergarten teacher who writes sensuous romances at night (and during her summers off). My home is a small town in south Texas where I live with my husband of 25+ years, and we have two sons.

I started writing when I was in elementary school, graduated to fanfiction in ‘89, and didn’t start to branch out into my own worlds until ‘96. After my hubby’s successful heart transplant, he encouraged me to start submitting my books to publishers.

Gee, when I’m not writing? LOL! I like to travel and visit friends and family. If I’m home, 99% of the time my butt’s parked in front of the computer.

What inspired you to write your first book?

Umm, truthfully, I was writing fanfiction but I was tired of having to restrict myself to someone else’s world. I wanted to create my own characters, give them my settings and personalities and problems. Writing fanfiction gave me a great start in how to keep focused, how to be creative, and how to think outside the box.

How many books have you written?

To date I’ve written 19 books and 7 short stories. Some are already published, some are contracted, and the rest are in submission.

The majority are sci-fi or fantasy (or a mixture of both) romances, one short is a contemporary, and some are erotic which I write under a pen name.

How do you decide on their topic?

Oh, geez, a hard one! LOL! I have NO idea how I come up with them. But I do know that I can take a photo, or a title, or a simple phrase and come up with a book if I want.

What works best to keep you focused and on track?

My iPod. I make a little “soundtrack album” of each book I’m currently working on, and I listen to it to keep me in the right mood, frame of mind, and focused.

Do you write to make money or for the love of writing?

For years it’s been the love of writing. The money is a perk.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

My personal website (lindamooney.com). Email loops. Book trailers of my own creation that I upload on YouTube (as LindaM54), MySpace (myspace.com/lindamooney), and My Book Place. “Free” sites like MySpace and Book Place. The Romance Galleria. Amazon.com.

What are some unique methods?

The newest wave is Book Trailers. These are a wonderful way to create interest in a book! I believe that in that short 1-2 min. bite you can catch a prospective reader’s eye that you may not have had otherwise.

Do you sell through a website?

Yes. Through my publishers’ websites, and through my own (lindamooney.com) where I offer autographed copies of my paperbacks.

Do you plan on writing additional books?

That’s a given. LOL! I love what I’m doing! Hopefully in 3 years I can retire from teaching (I already have in 30 years) and do this full time.

Thank you again for interviewing me! I am honored!

Tuesday, April 22, 2008

Promotional Interview with Nicola Beaumont

You have been invited to share you experience with our readers.

Name: Nicola Beaumont

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

Originally, I’m from England, but I left there when I was a child. Now I make my home in the Southwest U.S. I can’t really remember a time I wasn’t writing something. I suppose the bug bit me when my grade school had a poetry writing project, and then I just never stopped writing—whether it was poetry, short stories, journalistic pieces, and later full-length fiction and non-fiction.

When I’m not writing, I’m reading and editing or doing some type of graphic design or ad layout work. I sleep sometimes, too!

What inspired you to write your first book?

The very first book I wrote was a romance. I had picked up a harlequin, read it, and thought, “This is simple; I can do this.” Hah! 50,000 words later, and a wake-up call as to how awful that book really was, I realized that to pen a novel is easy; to pen a novel that is actually good, is not so easy. That book was terrible…and so was the next…and the next. I don’t think I actually got the hang of how to effectively tell a tale until the third book.

How many books have you written?

I’ve finished five novels or novellas, and have others in various stages of outline or partial. Three of those five will probably never see publication. They were stepping stones to good writing.

How do you decide on their topic?

With fiction, my plots are usually a fancy that just comes to mind. I swirl them around until the basic premises are there, and then I begin writing. My characters do the rest.

With non-fiction, if the work isn’t commissioned, the idea usually comes from a life observation or experience.

Do you write to make money or for the love of writing?

Both! I want my love of writing to make me some money. Seriously, I write first for the love of writing. It is a gift to be able to tell a tale that will whisk someone away to an alternate reality for a time. Of course, I’m not opposed to making money, and so I do what I can to promote, and hope lots of people buy and enjoy my books.

My Christian works, on the other hand, I write solely for the glory of God (Well, everything I write is for His glory, but these in a more direct way). If I make money, that’s great, but if I don’t make money, yet some reader comes to know Christ more fully because of reading something I wrote, then that’s a greater reward than money.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

Gathering book reviews and placing magazine ads have to be the top of the traditional marketing methods I’ve used. Also, website advertising on high-traffic sites.

What are some unique methods?

I don’t know if one would call this unique, but I’ve recently started utilizing book trailers. There’s a terrific site which is currently housing trailers for one year at no charge to the author. http://www.previewthebook.com The trailers there are top-notch quality.

I’m also looking into pod-casting, but instead of the pod casts coming from me, they will come from my characters.

Do you sell through a website?

Much of my work can be bought through my own website, http://www.inicola.net, and what’s not available from me directly is available online through the publisher’s site http://www.thewildrosepress.com or from Amazon, Fictionwise, and other online outlets.

Do you plan on writing additional books?

Always! I don’t think I will ever stop writing. I enjoy it too much.

Promotional Interview with Ginger Simpson

You have been invited to share you experience with our readers.

Name: Ginger Simpson

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

I’ve always loved reading historical romance and was inspired to try my hand at writing one of my own. In 2002 I sat down at my computer and started typing. I felt as if I was telling myself a story and couldn’t wait to see what happened next. That’s when I discovered that I write by the seat of my pants. My characters drag me wherever they want to go and I never know the outcome until I’ve written it.

What inspired you to write your first book?

As I said, I was inspired by my love of reading. I ran out of books that had ‘savage’ in the title and decided to write one of my own.

How many books have you written?

I currently have six books and five novellas published with two more contracted and soon to be released.

How do you decide on their topic?

I don’t really decide. Storylines come to me from no where in particular and I name my characters and let them run with the idea.

What works best to keep you focused and on track?

Finding quiet time when I can sit without interruption and get in touch with my characters. I try to have coffee with them occasionally to ask the questions to which I need answers.

Do you write to make money or for the love of writing?

I’d love to make money writing, but since my royalty checks barely cover the cost of a McDonald’s happy meal, I do it for the love. It’s actually a stress release for me. I can let my characters act in ways that I don’t dare.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

Many of the same that all authors are advised to utilize: personal website, participation in writing, publishing and review loops, handing out promotional materials such as personalized key chains, bookmarks, pens.

What are some unique methods?

For my first release I prepared a trifold containing an excerpt. The front displayed the cover, ISBN and ordering information, and I left these wherever I went. I also included them in things I mailed. I created a book bag with pictures of all my book covers and an invitation to "ask me about my books." I carried it when I went to car shows and public places. Anything that stirs interest is helpful. I also started a newsletter group that has now grown to over 500. Every month I share information, personal and professional with my fan base. One of my favorites was ordering business-card-sized CDs and downloading excerpts from several books and offering them as a reward for those who enticed others to join my newsletter.

Do you sell through a website?

I can only do that with one book since I exclusively hold the print rights to it. My other contracts stipulate that I can only sell through the publisher’s site or my own.

Do you plan on writing additional books?

Of course. Writing is my life and I’m not happy unless I have at least two works-in-progress. Now writing has become a challenge. Every new work is my hope for achieving a little more notoriety than I did with the previous one.

This interview was done in conjunction with Nikki Leigh, Author of Book Promo 101 - www.nikkileigh.com/promo.htm.

Promotional Interview with Robin Jay

The Street Smarts Marketing Blog is for speakers, trainers, authors, consultants and entrepreneurs who want to influence the lives of others with your knowledge through books, information products and presentations - and make lots of money doing it. Strong emphasis on gaining visibility, market reach and credibility through effective Internet marketing.

You have been invited to share you experience with our readers.

What inspired you to write your first book?

I wanted to be a writer. The old saying, naïve as it is, says to write about that which you know. I had been on more than 3,000 client lunches and saw my sales increase by more than 2,000%. I knew I was on to something. I wanted to share the how-to’s of building relationships by introducing a social aspect into your business relationships with other sales people or business professionals who count on their relationships for their success. I have since learned that you can write about anything if you are willing to do the research. Still, it’s best to write about something you’ve experienced. There is nothing like having had hands-on experience to be able to tell a better story.

How many books have you written?

"The Art of the Business Lunch ~ Building Relationships Between 12 and 2" was my first book. I originally self-published; that edition came out in February of 2004. Then I sold it in 2005, doubled the word count and it was released by Career Press a full two years later, in February of 2006. Now, promoting that book as well as promoting my speaking career, writing articles, blogs, and press releases keeps me incredibly busy – plus I launched a speakers bureau last year. I have begun work on two new books – both non-fiction.

I have contributed to two anthologies in "The POWER of Mentorship" series, including "The Millionaire Within" and "For the Woma n Entrepreneur," for which I was asked to write the foreword. Don and Melinda Boyer are the publishers of the series and they are remarkable, positive people. They also invited me to be a featured teacher in "The POWER of Mentorship: The MOVIE" which is currently in production. It’s a personal development film that features about 20 teachers whose lessons are interwoven with the story of a young men and his mentor.

And I just found out that a chapter I submitted to "Chicken Soup for the Wine Lover’s Soul" has been accepted. That book will be out in November. I wrote about how to order wine when out with clients. Many times, people who are unfamiliar with fine wines become intimidated and hand the wine list over to their clients. That means they’ve given up control of the cost of the meal. It’s not necessary. I share a way to involve your clients and yet retain control of the check. I’m very excited to finally be a part of the Chicken Soup franchise.

How do you decide on their topic?

As I mentioned earlier, I was an expert at building solid, long-lasting business relationships. In fact, my clients and friends started calling me "The Queen of the Business Lunch," because the nature of my job, selling advertising, required that I stay in close touch with my clients…so I was typically booked for lunches weeks out.

What works best to keep you focused and on track?

Closing OUTLOOK! That and not answering the phone. Seriously, it gets easier when you have a task to complete. I have a paperweight that reads, "The Ultimate Inspiration is the Deadline." It’s really true. Most everyone I know who writes really works well under pressure. The rest of the time, we just need to focus on the desired outcome. I feel a strong sense of purpose and I love to write. When I can stop working long enough to write something, the time just flies.

Do you write to ma ke money or for the love of writing?

You ought to be able to ma ke a living doing what you love. While I originally dreamed of hitting it big financially with writing, (and still do!), I found that being an author was a great springboard for launching a speaking career. In fact, all speakers should have books. Most of them begin speaking first and then create a book or other product to sell in the back of the room. Personally, I wrote the book, expecting that it would be a huge success. It is, but it’s not necessarily a financial success. My book has won an award and my publisher has sold the foreign publishing rights in TEN languages so far! And there is still more interest in it. I’d say that is a huge success. My topic is a tremendous hit for training and sales conferences. I think the principles, techniques and knowledge in my book is quite timeless. I can’t see a time when it wouldn’t be applicable to business, although I can see needing to update it occasionally.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

I bought ads in the beginning. Of course I was an advertising account executive in my past life, so I believe in advertising. It wasn’t the best use of my resources! Speaking generates book sales, as do appearances. I have sold several hundred books at a time to incoming conventions; I am the draw for their booth, signing books for the exhibitors and attendees. That’s one of my favorite things to do, because I know that my books will get on the plane with their new owners and travel all over the country, spreading the word. Internet marketing is the most important way to get the message out now. Blogs, articles and press releases are strong. Also, it’s important for authors to network. When I speak on networking, I ask the room, "Who do you know who….?" We can expand our circle of influence by getting to know more people. It’s critically important that we know as ma ny people as possible.

What are some unique methods?

Writing columns may not be the most unique, but every time you can put your name in print it will help. My dog, an adorable shihtzu, writes a column in Lucky Dog magazine. Of course she can talk about "Her mommy" and that would be me! I get a byline in a magazine with a circulation of more than 15,000 readers. I also write a column for "Around Your Home" magazine, which goes out to 80,000 high-end home owners every two months. I have a photo and a bio at the bottom of those articles. I don’t get paid to write them, but when I’m out, I have a lot of people ask, "Where do I know you from?" Or they comment on the columns. Everyone knows Georgie, my dog, and asks about her. I also wrote a lot of columns for Hospitality Executive magazine, which goes out to meeting planners and hotel execs everywhere. And I was recently hired (yes, a REAL job!) by the Las Vegas Business Press to write a bi-weekly column on women’s and minority issues. All of this exposure lends credibility and helps me to promote myself and my books.

Do you sell through a website?

Absolutely! My website offers my books, audio books, and my services as a speaker. I don’t know how anyone could get away without having a website anymore. It’s immediate, it’s current and it’s effective.

Do you plan on writing additional books?

I hope I will always write. I have a lot to say about a lot of things. I love teaching, helping and guiding. I also consult as a life coach and I help other authors – whether they want help with their writing or if they are launching a speaking career. I teach PowerPoint and presentation skills. And, because I have self-published and worked with a publisher, I am uniquely qualified to help authors decide whether they should self-publish or sell. I have personally experienced the ups and downs of both sides of that equation. I especially enjoy helping authors so they won’t have to make the same mistakes I have made. My experience has been invaluable.

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

I am a professional speaker and consultant as well as a writer. I absolutely love writing and speaking; I know without a doubt that this is what I was meant to do. I am also a gourmet cook. I love to play golf and work in my garden…but both of those hobbies have had to take a back seat to my career the past few years. I still indulge my desire to cook, usually by hosting dinner parties with great friends or just cooking when company stops by. I’m originally from Cleveland , Ohio and have lived in Las Vegas for more than 33 years. I have always enjoyed writing and had contributed stories to magazines in the past, although I didn’t set my sights on writing as a career until early in 2001.

This interview was done in conjunction with Nikki Leigh, author of Book Promo 101 - www.nikkileigh.com/promo.htm.

Promotional Interview with Kim Baccelia

You have been invited to share you experience with our readers.

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

Hi! I’m Kim Baccellia, the YA author of the multicultural fantasy, Earrings of Ixtumea. I’ve been writing ever since I can remember. I always seemed to have a story running through my head. In middle school I wrote a horoscope column that was very popular with both my peers and teachers! In both high school and college I wrote for the school newspaper.

Later as an educator, I ran my own writers workshop for my first grade classroom. My students published their own books. My husband even made a computer program where parents followed their child reading their books. I videotaped my students reading and my husband scanned their books. This was a big hit with parents.

Even as a teacher, I would find extra moments to write. During my lunch breaks I would sneak over to the local Burger King. I wrote some of Earrings there.

What inspired you to write your first book?

Not finding enough multicultural heroes in fantasy novels. I was a bilingual teacher for a school district in LA County and found it odd that there weren’t many books, especially YA, that represented the population I taught.

How many books have you written?

Earrings of Ixtumea

is my first novel. I’ve also written a YA paranormal, Crossed Out. Right now I’m working on Bullets of Truth, a contemporary YA that deals with bipolar disorder.

How do you decide on their topic?

The idea came to me to develop a world with Mexican mythology while I was teaching second language learners. I wanted to create a world that had some of the richness of my Mexican culture. Also I love Spanish dichos—similar to our own proverbs. I wove these throughout my story.

What works best to keep you focused and on track?

Getting up early each morning and just writing. It helps to have my own writing space. I have a large whiteboard where I sketch out my story paradigm. I divide my story into three acts. I also have character sketches in my room.

Do you write to make money or for the love of writing?

I write because I can’t silence the stories that run through my mind. I also love to write.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

I’ve purchased advertising spots with sites that are geared toward my market—teen girls. My book is available through Amazon. I have a live journal blog. I belong to two professional organizations—SCBWI and EPIC.

What are some unique methods?

My current virtual book tour. I thought why should I wait to have my book published through a traditional publisher in order to have a book tour? Having my book on a virtual tour opens up a lot of possibilities that are limited by just the book store signings.

Do you sell through a website?

Not yet. My book is available through my publisher’s website at www.virtualtales.com

Do you plan on writing additional books?

Yes. I plan on writing a sequel to Earrings. Right now I have a rough outline for books two and three.

This interview is a stop on Kim Baccelia's virtual book tour. The interview program is a joint effort with Kathleen Gage of Street Smarts Marketing and Nikki Leigh, author of Book Promo 101 - Basics of Book Promotion

Promotional Interview with Hazel Statham

The Street Smarts Marketing Blog is for speakers, trainers, authors, consultants and entrepreneurs who want to influence the lives of others with your knowledge through books, information products and presentations - and make lots of money doing it. Strong emphasis on gaining visibility, market reach and credibility through effective Internet marketing.

You have been invited to share you experience with our readers.

Name: Hazel Statham

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

I live in the UK and have been enthralled by history for as long as I can remember. I felt a compulsion to write at fifteen and completed my first novel-length story at sixteen. The first was quickly followed by two more and I took my inspiration from the Brontes, Jane Austen and Georgette Heyer. 'Jane Eyre' still remains my all-time-favourite and I think, subconsciously, there is a little bit of Edward Fairfax Rochester in all my heroes. Animals are my other ruling passion and until recently, I was the treasurer for an organisation that raised funds for animal charities. Over the years, we have owned everthing from hamsters to horses and we currently share our home with a lovely Labrador named Lucy. I have a beautiful grandson named Daniel who spends a lot of time with me whilst his parents are working and we have a great time.

What inspired you to write your first book?

I don't really know. I read all the usual classic romances and suddenly found myself writing my own. I loved to create my own characters and situations and it was something I had done in my thoughts for years - I just started committing it to paper. It started to escelate when a work collegue began reading my work and encouraged the other girls in the office to do likewise and soon I found myself with a small readership.

How many books have you written?

Including the first three, which are now long gone, I have a total of nine completed with one still a work in progress.

How do you decide on their topic?

It has to be historical and set in the Georgian or Regency eras I know and love. 'My Dearest Friend' was inspired by a dream, whereas 'The Portrait' came from a line in a song from the film 'Hawks'. The Peninsular War inspires me and several of my characters are in some way connected to it.

What works best to keep you focused and on track?

I like to write when I am alone and there is complete silence.

Do you write to make money or for the love of writing?

Definitely for the love of it. I write for myself and publication is just a huge bonus. I would write even if my work never saw the light of day.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

Self-promotion doesn't come easily to me but I have approached review sites for reviews and have arranged banner and book cover advertising. I live in the UK but have sent flyers (via other authors) to confrences etc. I have also given talks to book groups.

What are some unique methods?

For me, the Virtual Book Tour is quite unique. Living this side of the Atlantic, I am not able to attend book signing events and this gives me the opportunity to reach a wider readership.

Do you sell through a website?

My publisher's website, www.wings-press.com Amazon and Fictionwise

Do you plan on writing additional books?

Writing is too much a part of me for me to stop now. It is a compulsion that will not be ignored and I am happier when I have a project under way

Nikki Leigh - Author
www.nikkileigh.com/promo.htm
"Coastal Suspense with a Touch of Romance"

Promotional Interview with L. Diane Wolfe

The Street Smarts Marketing Blog is for speakers, trainers, authors, consultants and entrepreneurs who want to influence the lives of others with your knowledge through books, information products and presentations - and make lots of money doing it. Strong emphasis on gaining visibility, market reach and credibility through effective Internet marketing.

You have been invited to share you experience with our readers.

Name: Author & speaker, L. Diane Wolfe

Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

Good day! I am the author of The Circle of Friends series. I’m an optimistic, spunky redhead who believes all obstacles can be overcome! Originally from Oregon, I have lived all across America and currently reside in North Carolina. I began writing at the age of thirteen and focused mainly on science fiction and short stories. Becoming an author was just one of my goals – I also loved photography and eventually became a professional photographer as well. My other passions include roller coasters, animals, healthy living, and my awesome husband, plus I am very involved in our church.

What inspired you to write your first book?

I’ve always been a reader, devouring several books a week, and possessed a vivid imagination. The desire to write originally sparked inside of me when I read Anne McCaffrey’s “The White Dragon”, and over the years I wrote hundreds of short stories. It wasn’t until my mid-thirties that I completed a full novel. LORI was inspired by the wisp of a dream, just enough to see the main characters, and I immediately began writing her story. Halfway through, I had outlines for four more books.

How many books have you written?

Currently I am working on the fifth book in the series, HEATHER. The first four, LORI, SARAH, JAMES, and MIKE have all been published.

How do you decide on their topic?

I had been through a motivational training program that taught success principals, a positive attitude and goal setting, so I poured a lot of that into my books. The stories follow a group of friends from high school through college and beyond and portray healthy relationship dynamics. The theme of the series is overcoming obstacles through friendship and love. So many books out there today, especially those geared towards young adults, are so negative and salacious. I wanted my series to uplift and inspire!

Do you write to make money or for the love of writing?

The first book (especially fiction) is always out of love – after that, you’d better be making money! Now that I teach seminars on publishing & promoting and plan to start my own publishing company in 2008, the goal is definitely to make money.

What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

As in, what HAVEN’T I done? In the physical world, I have done over 200 book signings, traveling up and down the East Coast. (I am a real road warrior!) I have participated in book festivals, expos, fairs, library events and even sold books at art studios. Along the way there have been many local and national interviews, plus articles in newspapers. I have made my books available to many public high schools, as well. Early in 2007, I began teaching publishing & promoting seminars at NC community colleges. I’ve also spoken on the subject of overcoming obstacles to many groups and been involved with writer’s clubs.

Online is another world all together! I maintain a website and blog for my series, posting pictures of my fans & readers from around the country. (A big hit, let me tell you!) I’ve written articles for numerous websites, generated online reviews, and have my books listed on dozens of book & club sites, plus listings and mentions on many, many blogs. I also manage an online writer’s club and promote my books through an art community. All of this has made a tremendous impact on the reach of my books, and I now have readers all over the world.

What are some unique methods?

The art community website is the most unique, as I post both my writing and photography. The virtual tours are also unique and I recommend that all authors take advantage of them! Every year I have a big promotional day for my book’s release, which includes free promotional items to those who order. This year fans who ordered on promo day got to make character name suggestions for Book V!

Do you sell through a website?

I do not sell directly through my website, www.thecircleoffriends.net, but have links to Amazon and Barnes & Noble.

Do you plan on writing additional books?

Oh, yes! In addition to completing my current series, The Circle of Friends, I will be writing a publishing & promoting book to tie in with my seminars. As far as novels, I intend to return to my roots with a science fiction book and may co-write a historical romance as well.

I will always write, as it was my dream, and hope that with my publishing company I will be able to assist other writers realize their dream, too!

Promotional Interview with Melissa Alvarez

You have been invited to share you experience with our readers.

Name: Melissa Alvarez

1. Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

Melissa Alvarez, is an award winning author, graphic artist and website designer who obtained a Bachelor of Arts from Virginia Tech. She has always been an entrepauneur and owned several successful businesses with her husband. Melissa became involved in the publishing industry in 2000. She formed New Age Dimensions to self-publish her first book, The Phoenix’s Guide To Self-Renewal, which was released in January 2001. It quickly landed in Amazon.com’s Top 1000 where it stayed until it went out of print. At the time, Melissa was manufacturing the 416-page book in her home and eventually couldn’t keep up with the demand. Melissa says, “The learning process that went with the publication of this book was phenomenal. I jumped into the industry in an unconventional way but it was fun and worthwhile.”

Between March of 2004 and February of 2006, Melissa, founder and CEO, operated New Age Dimensions as a small press. The company had 40 authors and over 70 titles released. During this time Melissa designed the book covers, created the print book layouts and ebook files, designed and maintained websites for the company as well as some of the authors. Melissa had the final decision on contracted books. The company won awards for website design and the books published received numerous five star reviews and won many awards including EPPIE’S, the Oscars of ePublishing.

Because of the industry contacts made when Melissa worked as The Guide To Romance Fiction at About.com, she decided to release her first paranormal romantic suspense novel, Night Visions, under the pen name Ariana Dupré. She wanted the book to stand on its own, to receive good or bad reviews because of the writing, not because she knew a lot of people in the romance industry or because she owned the publishing company. Melissa didn't want her jobs, past or present, to affect the reviews in any way (good or bad). So she kept Ariana's real identity a secret until enough reviews came in that she knew the book had indeed earned success on its own. Night Visions became a multiple award winning title that is currently published by Cerridwen Press.

In the past, Melissa has been a regular columnist for Suite Magazine, a writing correspondent for The American Kennel Club, a contest judge, a free lance editor, and she is considered a publishing expert and is listed on a Writer’s Digest Top 100 website as such and has appeared on radio shows in the same capacity. As an internationally renowned clairvoyant advisor, with experience in many different areas of metaphysics and as a paranormal romantic suspense author, Melissa wrote an article about the emergence of the psychic fiction genre for Romantic Times BOOKclub Magazine. She has also been published in The Writer's Net Anthology of Prose, Paranormal Experiences Volume One, New Age Dimensions Holiday Extravaganza, and was quoted Book Marketing A-Z by Francine Silverman, How To Operate A Successful Pizza & Sub Restaurant by Shri Henkel and Successful Meetings by Shri Henkel.

Melissa is the founder of International Paranormal Fiction Month, a member of Romance Writer’s of America including the following chapters: PASIC, RWA Online, Kiss Of Death, Futuristic, Fantasy & Paranormal, and From The Heart. She is also a member of the National Association Of Women Writer’s, a Publishing Expert at Moonspinners Ask the Experts (Writer's Digest Top 100 Website), a Spirituality & Publishing Expert at BookPromotionNewsletter.com. She also operates two paranormal groups at Yahoo.com, and is listed in the top ten psychics on toppsychics.com and bestpsychics.com.

Melissa can speak or write about the following topics:

* The publishing industry – how to get started, self publishing, owning a small press, critiquing, manuscript formatting, romance fiction, the submission process, looking at both sides of the industry as a publisher and author, ebooks, psychic fiction, and many other topics.
* Metaphysics – clairvoyance, past lives & past life readings, ghosts & hauntings, developing your psychic abilities, spiritual awakenings, spirit guides, empathic abilities, psychometry, telepathy, divination, life paths and lessons, connecting with your higher self, unlocking latent abilities, meditation on the go, crystals, chakras, tarot, pendulums, third eye activation, karma, soul quests, palmistry, elemental spirits, protecting with white light and much more.

Melissa can be reached on her cell at (561-452-4555), via email (contact@melissaa.com) or through her websites: http:/MelissaAlvarez.com, and http:/apsychichaven.com.

2. What inspired you to write your first book?

For my nonfiction book, I had created a journal for myself and then my friends and neighbors wanted copies of it. I decided to open a publishing company and publish it myself so it would be available faster. For my first fiction title, I was almost asleep and saw the opening scene for Night Visions running through my head. I got up and typed it right away.

3. How many books have you written?

I have written three nonfiction books (two are currently under consideration), three novellas, and two novels. I’ve also been included in six other titles.

4. How do you decide on their topic?

I write what I like and what I know about. I’m backlogged right now on finishing books that have been requested that I haven’t completed so those are first on my list. After that I’ll decided if I want to do another fiction or nonfiction title. As Melissa Alvarez (my real name) I write business nonfiction, self-help and metaphysical nonfiction. As Ariana Dupré I write paranormal romantic suspense and I’m currently working on several young adult titles as Jara Jordan. I use pen names to keep my genres separate for my readers.

5. What works best to keep you focused and on track?

LOL having my kids in school for six hours straight. Now that they’re on the same schedule I have one big block of time to get a lot of work done - writing and promotion.

6. Do you write to make money or for the love of writing?

Well, it’s a career for me but I do it for both. I’ve always been a writer and will always be a writer, whether or not I’m making money from it.

7. What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

Anything and everything that I can do to get my name(s) out to the readers. I buy advertising, send out press releases, belong to online groups, and talk to everyone about my titles and the business of publishing. Most recently I started an online radio show where I’m promoting other authors through interviews and giving live psychic readings. By doing this, I’m keeping my name in the public eye, introducing authors and others in the metaphysical field to listeners and that introduces readers to my books too. My radio show is live on Friday’s at 11:00 AM EST at http://blogtalkradio.com/MelissaAlvarez .

8. What are some unique methods?

As a writer I need quiet. Now, I can write when my house is full of noise but I find that I can put out more work faster and get more accomplished if it’s quiet or if I tune out everyone else. I don’t listen to music when I write or anything like that.

9. Do you sell through a website?

Yes, my publishers. http://www.cerridwenpress.com/productpage.asp?ISBN=9781419908965

10. Do you plan on writing additional books?

Yes, I’m currently finishing up two nonfiction titles for The Lotus Circle and then I’m writing the remaining two books in the Visions series for Cerridwen. After that I’ve got another Talgorian book planned and the young adult title. I’ll be busy for a while. ;-)

Please visit my website at http://melissaa.com for a complete listing of titles, their release dates and more. You can also get a free download of a short story that I’ve written when visiting my site.

Promotional Interview with Susan Payton

You have been invited to share you experience with our readers.

Name: Susan Payton

Lifetips 101 Entrepreneur Tips

1. Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)

I run a marketing firm called Egg Marketing & Public Relations. I’ve been a writer since I could pick up a pencil, and am thrilled that I have been able to build a career around writing. When I’m not writing, I’m reading: fiction, business books, blogs, websites.

2. What inspired you to write your first book?

It was made easy. I always swore I would never write a book. I don’t write for length very well. But I was presented with a concept and easy format, and in writing it, it gave me the confidence to want to write more books.

3. How many books have you written?

I’ve written one of my own books, and I’m currently working on a ghostwriting project.

4. How do you decide on their topic?

As everyone says, write about what you know. I am an entrepreneur, and my first book is advice for entrepreneurs.

5. What works best to keep you focused and on track?

Lots of lists. I forget things if I don’t write them down, so my Outlook tasks are always dinging at me with something I need to be working on.

6. Do you write to make money or for the love of writing?

Both. They’re two different things for me.

7. What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?

I sent out email blasts to my contacts (and colleagues did the same with their lists). I sent direct mail, and promote it in my signature and on forums.

8. What are some unique methods?

Because my company’s name is Egg, I sent a direct mail campaign to contacts with a plastic egg sitting on paper grass. I included an announcement on my book.

9. Do you sell through a website?

My book is on Amazon and BN.com, as well as a few smaller book selling websites. I promote it on my website, www.eggmarketingpr.com and my blog, www.eggmarketingblog.com.

10. Do you plan on writing additional books?

I do – just as soon as I have time!!