Below are the interview questions. If you would like to submit your promotional interview for possible inclusion on this blog - copy the questions below and paste them into an RTF document file. Answer all questions completely and you can send your picture to be posted with the interview if you want. All interviews are posted on a first come, first serve basis and you will be notified when your interview is posted. Please complete the Q & A and email to nikki_leigh22939@yahoo.com and put "Promotional Interview" in the subject line.
Nikki Leigh
You have been invited to share your promotional experience with others.
Your Name:
1. Where you are from and where are you now?
2. How did you get started writing?
3. What do you do when you are not writing?
4. What would readers like to know about you?
5. What inspired your first book?
6. How many books have you written?
7. What are the titles of your books and what genres are they?
8. How do you decide on that topic or genre? Why are you specially qualified to write about this topic?
9. How do you manage to keep yourself focused and on track when you’re writing a book?
10. Do you write to make money, for the love of writing or both?
11. What are some traditional methods of marketing you have used? Which were the
most successful?
12. What are some unique methods of marketing you have used? Which were the most successful?
13. Do you sell through a website? If so, what’s the address? If not, why not?
14. Where can people order your books?
15. What format are your books – e-book, print, audio etc?
16. Will you write more books?
17. What do you have in the works now?
18. What does the future hold for you and your books?
19. What was the most successful thing you did to promote your books?
20. What was the least successful thing you did to promote your books?
21. Tell us about your most recent book.
22. What makes this book special to you?
23. What sort of comments have you gotten about the content of the book?
24. What makes this a book that other people MUST read and WHY?
25. What people NEED to read this book and WHY?
26. What sparks your creativity? Any tips to help others spark their own
creativity?
27. What do you think motivates people to become authors? What motivated you to get into this unusual industry?
28. Tell me about the most unusual things you have done to promote any books?
29. If a potential reader thinks that your book wouldn't interest them, what would you say to convince them to buy? I'm thinking something better than "Its the greatest book ever." Give me something more specific :)
30. Why does the topic of your book interest you? Why would it interest potential readers? Give us a hook to reel in new readers.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series and owner of Promo 101 Virtual Blog Tours. For more information, visit – www.nikkileigh.com/promo.htm and www.virtualblogtour.blogspot.com
Friday, August 22, 2008
Promotional Interview with Dave Richardson
You have been invited to share your promotional experience with others.
Your Name:
Dave Richardson
1. Where you are from and where are you now?
Born and raised in Southern California. Now live in Kansas.
2. How did you get started writing?
My 2nd son, Craig, (I have 4 sons), had tried for years to get me to put down in writing the stories I had related to them regarding my Vietnam experiences. (Incidentally, he has followed somewhat in my footsteps by becoming an Army helicopter pilot who served in the Panama incursion as well as Gulf Wars 1 & 2. He did Medivac [the Army version of rescue] in Panama and Gulf War 2. By the way, I have forgiven him for being in the Army instead of the Air Force!)
I resisted his efforts until I received a preliminary account of the ‘Streetcar’ rescue by Kenny Fields, the last guy I rescued. I thought it might be fun to write a counterpoint narrative, telling the story from my point of view, and found it to be enjoyable.
That was when Craig and I began working in earnest on the project—I wrote the narratives and supplied the photos, while Craig did the maps and supporting documents.
All of my sons, David, Craig, Eric and Mark plus my wife, Kaye, have participated in one fashion or another during the creation of this book.
3. What do you do when you are not writing?
Read; work with computer; enjoy life with wife, Kaye.
4. What would readers like to know about you?
I am a Christian. Decided while in the 7th grade I wanted to attend college, become a pilot with the USAF, retire and teach school—that is what I have done. (I flew a variety of helicopters and taught 8th grade Mathematics.) Wife and I are High School sweethearts. We live on the shore of a small lake in rural Kansas.
5. What inspired your first book?
My experiences as a combat rescue helicopter pilot in Vietnam.
6. How many books have you written?
One.
7. What are the titles of your books and what genres are they?
Vietnam Air Rescues. Historical/biographical.
8. How do you decide on that topic or genre? Why are you specially qualified to write about this topic?
Because I lived it. This book is an auto-biographical summary of my 7 rescues, plus other related instances that occurred while I was serving in Vietnam as a combat helicopter rescue pilot.
9. How do you manage to keep yourself focused and on track when you’re writing a book?
I try to pick a time when I am fresh and not involved in other things; then I ‘write up storm’ for awhile; then quit and do something else. Finally I review what I have just written and make corrections as they occur to me.
10. Do you write to make money, for the love of writing or both?
Originally, I wrote this book for the benefit of my children. Later, when others began requesting copies, I decided to have it published commercially. I found that I do enjoy writing and have been quite pleased to discover that others are interested in what I have written.
11. What are some traditional methods of marketing you have used? Which were the most successful?
Other than giving a few talks locally, this is my first attempt to market my book.
12. What are some unique methods of marketing you have used? Which were the most successful?
See answer #11
13. Do you sell through a website? If so, what’s the address? If not, why not?
Both through a website and directly through Amazon. The website address is: www.vietnam-air-rescues.com. The book is currently available in 2 formats: (1) as a printed book available through Amazon and (2) as a downloadable eBook. Both are linked from the website. I will soon have a third option—in audio book form. In addition, the book is available in Kindle format at: http://www.amazon.com/dp/B001CDMNYU.
14. Where can people order your books?
See answer #13
15. What format are your books – e-book, print, audio etc?
See answer #13
16. Will you write more books?
Although I have frequently been asked this question, I do not envision writing more books (at least not for the moment!)
17. What do you have in the works now?
Nothing.
18. What does the future hold for you and your books?
Using my 30 minute power point presentation, I plan to offer my services as a speaker at churches, civic clubs and the like, hoping that I can stimulate interest in sales of the book.
19. What was the most successful thing you did to promote your books?
Speaking locally, I have managed to generate both interest and sales. I am hoping this blog tour will acquaint those in other areas with the availability of my book on Amazon. Another idea that has helped was to make, and distribute free of charge, bookmarks with advertising material about my book on them.
20. What was the least successful thing you did to promote your books?
Fortunately, the few things I have done to date have all proven successful.
21. Tell us about your most recent book.
“Vietnam Air Rescues” comes in several parts. Part 1 is my take on the history of the Vietnam War. Part 2 gives general background on how the rescue system worked. Part 3 presents the details of my 7 rescues. Part 4 is a collection of 30+ anecdotes concerning things that happened to me apart from a particular rescue. Part 5 is a summation of general topics. Part 6 contains a final word. and Part 7 is a glossary of military jargon for the non-military minded. Scattered throughout the book, at appropriate places, are over 100 photos, maps and drawings.
22. What makes this book special to you?
It relates a period in my life that was both stressful and joyous; when I was asked to gamble everything for the sake of others. Fortunately, my training and equipment stood me in good stead. Most important, at least in my view, is that the Lord stood by me and returned me home safely.
23. What sort of comments have you gotten about the content of the book?
Approaching the 100 books sold mark, all the comments I have received have been positive. In addition to the verbal remarks from people who have read the book, there are 5 reviews on Amazon which are all praising the book.
24. What makes this a book that other people MUST read and WHY?
I tried to be both factual and dispassionate in my storytelling. Many people have very different conceptions of the Vietnam War, both positive and negative. I was involved in the effort to save American lives, without regard to politics. I hope people will read about this and perhaps get a new view or slant on what went on—this time from a positive view.
25. What people NEED to read this book and WHY?
Both those who lived through the Vietnam years and those who knew only know about it from history books.
Surprisingly enough, a lot of women have been fascinated by this book. I
would have thought it would appeal mainly to men, but that doesn’t seem to be the case. Several women have commented that it has allowed them to understand what happened to their father or husband when they served in Vietnam.
I did not keep a diary while I was there, so I wasn’t able to give a day to day account of my experiences. What I tried to do, and what some people have said they find fascinating, was to record the bare facts and avoid any hyperbole, while still communicating the details of rescue operations.
26. What sparks your creativity? Any tips to help others spark their own creativity?
In my case, there was little creativity involved, as these are tales of what actually happened to me in a manner that is burned into my memory.
In my case, I had constant support and input from my wife and all four sons, who encouraged me and occasionally prompted me to include tidbits I might have forgotten to include.
27. What do you think motivates people to become authors? What motivated you to get into this unusual industry?
See answer #2
28. Tell me about the most unusual things you have done to promote any books?
To date, my promotion has been limited to speaking to churches, civic clubs and historical societies.
One bit of advice I received, which I believe has been of benefit, was to make bookmarks advertising the book and give them away. This has seemed to work quite well.
29. If a potential reader thinks that your book wouldn't interest them, what would you say to convince them to buy? I'm thinking something better than "Its the greatest book ever." Give me something more specific :)
This is a book that is more about saving peoples lives than war itself. I would encourage them to read a single rescue sequence to see if they found the descriptions interesting.
I knew that not all my readers would know about or remember the background of the Vietnam War, so I put in a section detailing my impressions of how and why we, as a country, became involved.
For the same reason, I included a background of life as a Jolly Green pilot and a bunch of anecdotes not directly related to rescue itself.
My hope was that even those who were vehemently opposed to the war would find something interesting they could relate to.
30. Why does the topic of your book interest you? Why would it interest potential readers? Give us a hook to reel in new readers.
I think most people are intrigued by ‘how it really was’ stories. The Air Force rescue portion of the Vietnam War, for some reason, has been mostly overlooked, so this is something new for most readers.
It interests me because I was there and experienced all the various incidents described.
Others, I think, find themselves fascinated by the lengths our country went to in attempting to rescue those in harms’ way.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series and owner of Promo 101 Virtual Blog Tours. For more information, visit – www.nikkileigh.com/promo.htm and www.virtualblogtour.blogspot.com
Your Name:
Dave Richardson
1. Where you are from and where are you now?
Born and raised in Southern California. Now live in Kansas.
2. How did you get started writing?
My 2nd son, Craig, (I have 4 sons), had tried for years to get me to put down in writing the stories I had related to them regarding my Vietnam experiences. (Incidentally, he has followed somewhat in my footsteps by becoming an Army helicopter pilot who served in the Panama incursion as well as Gulf Wars 1 & 2. He did Medivac [the Army version of rescue] in Panama and Gulf War 2. By the way, I have forgiven him for being in the Army instead of the Air Force!)
I resisted his efforts until I received a preliminary account of the ‘Streetcar’ rescue by Kenny Fields, the last guy I rescued. I thought it might be fun to write a counterpoint narrative, telling the story from my point of view, and found it to be enjoyable.
That was when Craig and I began working in earnest on the project—I wrote the narratives and supplied the photos, while Craig did the maps and supporting documents.
All of my sons, David, Craig, Eric and Mark plus my wife, Kaye, have participated in one fashion or another during the creation of this book.
3. What do you do when you are not writing?
Read; work with computer; enjoy life with wife, Kaye.
4. What would readers like to know about you?
I am a Christian. Decided while in the 7th grade I wanted to attend college, become a pilot with the USAF, retire and teach school—that is what I have done. (I flew a variety of helicopters and taught 8th grade Mathematics.) Wife and I are High School sweethearts. We live on the shore of a small lake in rural Kansas.
5. What inspired your first book?
My experiences as a combat rescue helicopter pilot in Vietnam.
6. How many books have you written?
One.
7. What are the titles of your books and what genres are they?
Vietnam Air Rescues. Historical/biographical.
8. How do you decide on that topic or genre? Why are you specially qualified to write about this topic?
Because I lived it. This book is an auto-biographical summary of my 7 rescues, plus other related instances that occurred while I was serving in Vietnam as a combat helicopter rescue pilot.
9. How do you manage to keep yourself focused and on track when you’re writing a book?
I try to pick a time when I am fresh and not involved in other things; then I ‘write up storm’ for awhile; then quit and do something else. Finally I review what I have just written and make corrections as they occur to me.
10. Do you write to make money, for the love of writing or both?
Originally, I wrote this book for the benefit of my children. Later, when others began requesting copies, I decided to have it published commercially. I found that I do enjoy writing and have been quite pleased to discover that others are interested in what I have written.
11. What are some traditional methods of marketing you have used? Which were the most successful?
Other than giving a few talks locally, this is my first attempt to market my book.
12. What are some unique methods of marketing you have used? Which were the most successful?
See answer #11
13. Do you sell through a website? If so, what’s the address? If not, why not?
Both through a website and directly through Amazon. The website address is: www.vietnam-air-rescues.com. The book is currently available in 2 formats: (1) as a printed book available through Amazon and (2) as a downloadable eBook. Both are linked from the website. I will soon have a third option—in audio book form. In addition, the book is available in Kindle format at: http://www.amazon.com/dp/B001CDMNYU.
14. Where can people order your books?
See answer #13
15. What format are your books – e-book, print, audio etc?
See answer #13
16. Will you write more books?
Although I have frequently been asked this question, I do not envision writing more books (at least not for the moment!)
17. What do you have in the works now?
Nothing.
18. What does the future hold for you and your books?
Using my 30 minute power point presentation, I plan to offer my services as a speaker at churches, civic clubs and the like, hoping that I can stimulate interest in sales of the book.
19. What was the most successful thing you did to promote your books?
Speaking locally, I have managed to generate both interest and sales. I am hoping this blog tour will acquaint those in other areas with the availability of my book on Amazon. Another idea that has helped was to make, and distribute free of charge, bookmarks with advertising material about my book on them.
20. What was the least successful thing you did to promote your books?
Fortunately, the few things I have done to date have all proven successful.
21. Tell us about your most recent book.
“Vietnam Air Rescues” comes in several parts. Part 1 is my take on the history of the Vietnam War. Part 2 gives general background on how the rescue system worked. Part 3 presents the details of my 7 rescues. Part 4 is a collection of 30+ anecdotes concerning things that happened to me apart from a particular rescue. Part 5 is a summation of general topics. Part 6 contains a final word. and Part 7 is a glossary of military jargon for the non-military minded. Scattered throughout the book, at appropriate places, are over 100 photos, maps and drawings.
22. What makes this book special to you?
It relates a period in my life that was both stressful and joyous; when I was asked to gamble everything for the sake of others. Fortunately, my training and equipment stood me in good stead. Most important, at least in my view, is that the Lord stood by me and returned me home safely.
23. What sort of comments have you gotten about the content of the book?
Approaching the 100 books sold mark, all the comments I have received have been positive. In addition to the verbal remarks from people who have read the book, there are 5 reviews on Amazon which are all praising the book.
24. What makes this a book that other people MUST read and WHY?
I tried to be both factual and dispassionate in my storytelling. Many people have very different conceptions of the Vietnam War, both positive and negative. I was involved in the effort to save American lives, without regard to politics. I hope people will read about this and perhaps get a new view or slant on what went on—this time from a positive view.
25. What people NEED to read this book and WHY?
Both those who lived through the Vietnam years and those who knew only know about it from history books.
Surprisingly enough, a lot of women have been fascinated by this book. I
would have thought it would appeal mainly to men, but that doesn’t seem to be the case. Several women have commented that it has allowed them to understand what happened to their father or husband when they served in Vietnam.
I did not keep a diary while I was there, so I wasn’t able to give a day to day account of my experiences. What I tried to do, and what some people have said they find fascinating, was to record the bare facts and avoid any hyperbole, while still communicating the details of rescue operations.
26. What sparks your creativity? Any tips to help others spark their own creativity?
In my case, there was little creativity involved, as these are tales of what actually happened to me in a manner that is burned into my memory.
In my case, I had constant support and input from my wife and all four sons, who encouraged me and occasionally prompted me to include tidbits I might have forgotten to include.
27. What do you think motivates people to become authors? What motivated you to get into this unusual industry?
See answer #2
28. Tell me about the most unusual things you have done to promote any books?
To date, my promotion has been limited to speaking to churches, civic clubs and historical societies.
One bit of advice I received, which I believe has been of benefit, was to make bookmarks advertising the book and give them away. This has seemed to work quite well.
29. If a potential reader thinks that your book wouldn't interest them, what would you say to convince them to buy? I'm thinking something better than "Its the greatest book ever." Give me something more specific :)
This is a book that is more about saving peoples lives than war itself. I would encourage them to read a single rescue sequence to see if they found the descriptions interesting.
I knew that not all my readers would know about or remember the background of the Vietnam War, so I put in a section detailing my impressions of how and why we, as a country, became involved.
For the same reason, I included a background of life as a Jolly Green pilot and a bunch of anecdotes not directly related to rescue itself.
My hope was that even those who were vehemently opposed to the war would find something interesting they could relate to.
30. Why does the topic of your book interest you? Why would it interest potential readers? Give us a hook to reel in new readers.
I think most people are intrigued by ‘how it really was’ stories. The Air Force rescue portion of the Vietnam War, for some reason, has been mostly overlooked, so this is something new for most readers.
It interests me because I was there and experienced all the various incidents described.
Others, I think, find themselves fascinated by the lengths our country went to in attempting to rescue those in harms’ way.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series and owner of Promo 101 Virtual Blog Tours. For more information, visit – www.nikkileigh.com/promo.htm and www.virtualblogtour.blogspot.com
Promomtional Interview with Hugh Ballou
Your Name: Hugh Ballou
1. Where you are from and where are you now?
I grew up in Atlanta, GA in the neighborhood where “Driving Miss Daisy” was filmed. I have lived in the South all my life in Georgia, Florida, Alabama, and now in Virginia. Now, I am living in Blacksburg, VA with my wife, Leigh Anne Taylor, who is a pastoral church musician as I was for 40 years.
2. How did you get started writing?
Writing for church publications was a regular discipline for many years. It was a challenge for me to put facts, processes and theory into words that people would actually read and understand. Then, I began writing articles for other publications. Once I began to receive feedback on the articles, I realized that I could put together larger sections of information and then ended up with the idea for my first book. I received a rejection from a publisher, so I decided to self-publish that book to get it into the hands of people who would appreciate the information. I am now in the third printing of that book and it is included in the online catalogue of the publisher that rejected it.
3. What do you do when you are not writing?
I teach leaders basic leadership concepts from my writing and learn more about how to communicate fundamental concepts of leadership. I also continue to work with other conductors of musical ensembles to promote good music and great musical events worldwide. I love the passion of making great music with great musicians. In fact, I learned my leadership skills in my 40-year career as conductor.
4. What would readers like to know about you?
I help leaders create new paradigms for leadership. Presenting leadership skills from the perspective of a musical conductor is a fresh approach to a subject that may be stale in some training arenas. I am also passionate about cooking for my family! Both of the passions are me sharing the best of my God-given skills.
5. What inspired your first book?
After talking to many leaders who struggled with the same issues, I was inspired to share my story with them verbally. Once I discovered that the same issues were coming up again and again, I realized that it was time to write about those topics so I could touch more people. I do not consider myself to be a writer, so to overcome the feeling of inadequacy on that subject I began to write!
6. How many books have you written?
I have written 5 books. Transforming Power is actually the 5th book. It jumped over the 4th book, which is in its final stages. The 4th book, Leaders Transform, will be out early in the fall along with the 6th book, which is a companion workbook for #5.
7. What are the titles of your books and what genres are they?
All of my books are about Transformational Leadership. Leaders seeking to transform organizations, systems, and people’s lives need a constant source of inspiration and a resource for new and revised skills. My books can be categorized as “Leadership Tools” for those who want to keep “sharpening the saw,” as Stephen Covey puts it. I write books for people like me. People who want to read a brief chapter or illustration and get back to work - for people who want practical ideas that are immediately applicable – and for people who want realistic, not academic solutions.
8. How do you decide on that topic or genre? Why are you specially qualified to write about this topic?
Having working in many different situations as leader, I made all the classic mistakes and some really creative mistakes. I want to share the knowledge I gained from my mistakes. I wish I had had a resource like this so I could have made some better choices along the way as a leader! I actually developed and perfected systems and processed that worked. They worked really well! People would ask me, “How did you get that result?” So, I tell then through my writing. Some read, some don’t - some listen, some don’t - some succeed, some don’t – I’m happy if anybody applies anything is suggest and succeed.
9. How do you manage to keep yourself focused and on track when you’re writing a book?
I outlined my first book and put away the outline for 2 years. Once I left a job with a regular paycheck, I needed to get clients. So I needed some credibility and decided to bring out the outline and write the book. In looking over the outline, I decided to start with the chapter “Getting Things Done: Choosing priorities, running meetings and ordering our time.” I knew what to do; I just needed to apply what I already knew. Once I finished that chapter I was obligated to follow what I had suggested to others. My credibility rested in being able to focus and manage my time. So, I scheduled writing appointments with myself and kept the appointments. I finished the book in 30-days, sent it to the printer and was selling it a month later!
10. Do you write to make money, for the love of writing or both?
11. What are some traditional methods of marketing you have used? Which were the most successful?
Word-of-mouth is the most traditional, most successful and most cost effective! People telling people becomes a powerful system. This not only sells books, but it also validates me in my position as mentor of success. Word-of-mouth is also fastest and most thorough, especially when combined with an online viral marketing program such as a blog tour. I have been on a blog tour for the past month and I can see measurable results with book sales online.
12. What are some unique methods of marketing you have used? Which were the most successful?
I asked some business owner who are in similar or compatible businesses to give the purchasers of my book a gift that will assist them in their leadership journey. Everyone that I asked responded positively! So, I created a gift list of over $4,000 worth of leadership resources that are free or are major discounts on products or services – most are free. Each of these businesses also agreed to send out my message about the book to their contact list on a specific day. This is currently bringing wonderful results and a lot of traffic to my site as well as the sites for each of the contributors of gifts. When you ask people to share resources and you are willing to share with them, it works!
13. Do you sell through a website? If so, what’s the address? If not, why not?
I created a website just for the book - http://www.transforming-power.com
On this site I placed reasons people should have my book and told them about the free gifts. I also made a welcome video and told them what I had, why I was good for them and what to do next. I think simplicity is powerful! I can track who comes, how long they stay, if they purchase and were they come from.
14. Where can people order your books?
On http://www.transforming-power.com there’s a link to the book on Amazon.
15. What format are your books – e-book, print, audio etc?
Transforming Power is in print. My other books and in print and also available as eBooks from http://www.leaderstransform.com/products.htm
I am moving toward recording each book in various audio formats for ease of use – just like the books – short and to the point!
16. Will you write more books?
Leaders Transform: A Guide for Transformational Leaders and Leaders Transform: An Expanded Workbook for Transformational Leaders are due out this fall. Also, A Devotional Guide for Christian Transformational Leaders is in the works for next year. All these books follow my leadership coaching model, which groups leadership processes and skills into 4 areas: Foundations, Relationships, Systems and Balance. In my experience, the simplicity of categorizing everything about leadership into 4 topics can help to focus and unify strategies for leaders.
17. What do you have in the works now?
I am working on a 12-month teleseminar with study guide for leaders wanting to transform and organization, systems or people’s lives. This online and at home program will be announced through my online training site, Leadership TeleSeminar (http://www.leadershipteleseminar.com ) and will begin in the fall. This is a way for organizations to get a jump-start on a strategic plan that usually costs $25,000 to $50,000! In addition, many organizations with a strategic plan have parked it on a shelf or in a drawer and that plan is not a part of the DNA of the organization, so it is doing them no good al all! My strategy is to provide traction for plans so that organizations can transform!
18. What does the future hold for you and your books?
I am hoping to get more books into the hands of more leaders. Bloom’s Taxonomy (http://www.officeport.com/edu/blooms.htm) tells us that knowledge is at the base of the learning pyramid. I am currently working with the Cooperative Leadership Institute (http://www.vtcli.com/) to put my training into an online, interactive process. There are many things that leaders can study in books and online to stretch themselves and build some basic skills.
19. What was the most successful thing you did to promote your books?
Contract with viral marketing specialists who understand how to get a process started and build momentum. It is also important that authors participate in their own marketing efforts – either with viral programs or programs with publishers. It’s important to adequately describe what’s so good about the book, why people need it and what you want them to do next (tell them to buy it!).
20. What was the least successful thing you did to promote your books?
Running tradition print ads is like gambling. Most of the money is wasted unless it is in a form that connects with specific, targeted audiences.
21. Tell us about your most recent book.
Transforming Power: Stories from Transformational Leaders for Inspiration and Encouragement is a unique collection of stories that demonstrate the effectiveness of visionary leaders. Every story has a valuable perspective and provides good leadership principles that can be applied in any type of organization. Good leadership is applicable wherever people lead. Each contributing author shares insights from their perspective. My first books are the “How To” of leadership giving strategies and systems for leaders. This book teaches through stories. We all learn in different ways, so it’s important to have a variety of methods for learning. I learn from the “how to” resources, however, I am empowered to observe or to read about accomplishments.
22. What makes this book special to you?
Each author wanted to share from his or her own experience and, almost without exception, these authors responded with a resounding “Yes” when asked to contribute. I know each of these authors and I understand their passion for leadership and for changing people’s lives. As I read and reread each story, I remember, with gratitude, my conversations with each author and their response to my request. This book, in itself, represents transformation. I was able to transform an idea into reality. Once I was able to articulate my goal and share that goal with others, the idea began to manifest itself into physical form. I was the Transformational Leader in this instance.
23. What sort of comments have you gotten about the content of the book?
Several people important to me have written or called to tell me how they loved this book and many have used the same comment – “This is a really good book!”
24. What makes this a book that other people MUST read and WHY?
I get tired of the same old stuff! I know that other people must feel the same way. These are some fresh and exciting perspectives on leadership. Organizations fail because of lack of visionary leadership. Transformational Leaders lead with charisma with a clearly articulated vision. What new leaders and especially older, more mature leaders need most is passion and inspiration! This book provides the fire for that passion!
25. What people NEED to read this book and WHY?
This book is for leaders of organizations, leaders of teams, future leaders, and people who know leaders. Basically, this book helps promote good leadership for everyone. In fact, we are all called to lead somewhere at sometime in our lives, so, why not be ready before that opportunity comes? We each impact others in a positive, negative or neutral way – the choice is ours! Reading Transforming Power will equip people with the positive mental attitude to be that positive influence with everyone they meet. This not theory – it works!
26. What sparks your creativity? Any tips to help others spark their own creativity?
I feel empowered by the words, “I don’t think you can accomplish that.” My response is, “Watch me, and get out of the way!” Barriers and obstacles are opportunities for problem solving. The difference in barrier and opportunity in usually defined as perspective. My motivation is solving problems and helping leaders find ways to strengthen skills to solve their problems. I am empowered by each leader that succeeds – so, hearing that I have made a difference in someone’s live sparks my enthusiasm and creativity.
27. What do you think motivates people to become authors? What motivated you to get into this unusual industry?
It is with great fear of rejection and ridicule that keeps some people from sharing their thoughts with others. I knew that this could be a possibility, however, I also know that I would grow in my own skills when becoming vulnerable and transparent. I teach leaders to be vulnerable in order to be effective, and to lead by example. In order to be effective in leadership myself, I wanted to set the example. People may not think that I am always correct, however, many say that they have learned something of value. Writing let’s me share with more people at the same time.
28. Tell me about the most unusual things you have done to promote any books?
I have loaned books to people for a week and asked them to respond to a specific chapter or point in the book. When I return to collect the loaned book, they write me a check about 90% of the time.
29. If a potential reader thinks that your book wouldn't interest them, what would you say to convince them to buy? I'm thinking something better than "Its the greatest book ever." Give me something more specific :)
If one story in this book could help you thing about creative solutions for your organization or change your life, would it be worth having the book? If you didn’t want to keep the book, could you think of someone who could benefit from some good leadership suggestions? Either way, it’s worth having a copy to read and to share.
30. Why does the topic of your book interest you? Why would it interest potential readers? Give us a hook to reel in new readers.
If an organization is stagnant because the leader is stale this can be an empowering resource. It’s also for leaders who are just “stuck.” It’s worth having the book to get just one idea that could ultimately change someone’s life – it might be the reader who is changed – how powerful is that?
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series and owner of Promo 101 Virtual Blog Tours. For more information, visit – www.nikkileigh.com/promo.htm and
www.virtualblogtour.blogspot.com
1. Where you are from and where are you now?
I grew up in Atlanta, GA in the neighborhood where “Driving Miss Daisy” was filmed. I have lived in the South all my life in Georgia, Florida, Alabama, and now in Virginia. Now, I am living in Blacksburg, VA with my wife, Leigh Anne Taylor, who is a pastoral church musician as I was for 40 years.
2. How did you get started writing?
Writing for church publications was a regular discipline for many years. It was a challenge for me to put facts, processes and theory into words that people would actually read and understand. Then, I began writing articles for other publications. Once I began to receive feedback on the articles, I realized that I could put together larger sections of information and then ended up with the idea for my first book. I received a rejection from a publisher, so I decided to self-publish that book to get it into the hands of people who would appreciate the information. I am now in the third printing of that book and it is included in the online catalogue of the publisher that rejected it.
3. What do you do when you are not writing?
I teach leaders basic leadership concepts from my writing and learn more about how to communicate fundamental concepts of leadership. I also continue to work with other conductors of musical ensembles to promote good music and great musical events worldwide. I love the passion of making great music with great musicians. In fact, I learned my leadership skills in my 40-year career as conductor.
4. What would readers like to know about you?
I help leaders create new paradigms for leadership. Presenting leadership skills from the perspective of a musical conductor is a fresh approach to a subject that may be stale in some training arenas. I am also passionate about cooking for my family! Both of the passions are me sharing the best of my God-given skills.
5. What inspired your first book?
After talking to many leaders who struggled with the same issues, I was inspired to share my story with them verbally. Once I discovered that the same issues were coming up again and again, I realized that it was time to write about those topics so I could touch more people. I do not consider myself to be a writer, so to overcome the feeling of inadequacy on that subject I began to write!
6. How many books have you written?
I have written 5 books. Transforming Power is actually the 5th book. It jumped over the 4th book, which is in its final stages. The 4th book, Leaders Transform, will be out early in the fall along with the 6th book, which is a companion workbook for #5.
7. What are the titles of your books and what genres are they?
All of my books are about Transformational Leadership. Leaders seeking to transform organizations, systems, and people’s lives need a constant source of inspiration and a resource for new and revised skills. My books can be categorized as “Leadership Tools” for those who want to keep “sharpening the saw,” as Stephen Covey puts it. I write books for people like me. People who want to read a brief chapter or illustration and get back to work - for people who want practical ideas that are immediately applicable – and for people who want realistic, not academic solutions.
8. How do you decide on that topic or genre? Why are you specially qualified to write about this topic?
Having working in many different situations as leader, I made all the classic mistakes and some really creative mistakes. I want to share the knowledge I gained from my mistakes. I wish I had had a resource like this so I could have made some better choices along the way as a leader! I actually developed and perfected systems and processed that worked. They worked really well! People would ask me, “How did you get that result?” So, I tell then through my writing. Some read, some don’t - some listen, some don’t - some succeed, some don’t – I’m happy if anybody applies anything is suggest and succeed.
9. How do you manage to keep yourself focused and on track when you’re writing a book?
I outlined my first book and put away the outline for 2 years. Once I left a job with a regular paycheck, I needed to get clients. So I needed some credibility and decided to bring out the outline and write the book. In looking over the outline, I decided to start with the chapter “Getting Things Done: Choosing priorities, running meetings and ordering our time.” I knew what to do; I just needed to apply what I already knew. Once I finished that chapter I was obligated to follow what I had suggested to others. My credibility rested in being able to focus and manage my time. So, I scheduled writing appointments with myself and kept the appointments. I finished the book in 30-days, sent it to the printer and was selling it a month later!
10. Do you write to make money, for the love of writing or both?
11. What are some traditional methods of marketing you have used? Which were the most successful?
Word-of-mouth is the most traditional, most successful and most cost effective! People telling people becomes a powerful system. This not only sells books, but it also validates me in my position as mentor of success. Word-of-mouth is also fastest and most thorough, especially when combined with an online viral marketing program such as a blog tour. I have been on a blog tour for the past month and I can see measurable results with book sales online.
12. What are some unique methods of marketing you have used? Which were the most successful?
I asked some business owner who are in similar or compatible businesses to give the purchasers of my book a gift that will assist them in their leadership journey. Everyone that I asked responded positively! So, I created a gift list of over $4,000 worth of leadership resources that are free or are major discounts on products or services – most are free. Each of these businesses also agreed to send out my message about the book to their contact list on a specific day. This is currently bringing wonderful results and a lot of traffic to my site as well as the sites for each of the contributors of gifts. When you ask people to share resources and you are willing to share with them, it works!
13. Do you sell through a website? If so, what’s the address? If not, why not?
I created a website just for the book - http://www.transforming-power.com
On this site I placed reasons people should have my book and told them about the free gifts. I also made a welcome video and told them what I had, why I was good for them and what to do next. I think simplicity is powerful! I can track who comes, how long they stay, if they purchase and were they come from.
14. Where can people order your books?
On http://www.transforming-power.com there’s a link to the book on Amazon.
15. What format are your books – e-book, print, audio etc?
Transforming Power is in print. My other books and in print and also available as eBooks from http://www.leaderstransform.com/products.htm
I am moving toward recording each book in various audio formats for ease of use – just like the books – short and to the point!
16. Will you write more books?
Leaders Transform: A Guide for Transformational Leaders and Leaders Transform: An Expanded Workbook for Transformational Leaders are due out this fall. Also, A Devotional Guide for Christian Transformational Leaders is in the works for next year. All these books follow my leadership coaching model, which groups leadership processes and skills into 4 areas: Foundations, Relationships, Systems and Balance. In my experience, the simplicity of categorizing everything about leadership into 4 topics can help to focus and unify strategies for leaders.
17. What do you have in the works now?
I am working on a 12-month teleseminar with study guide for leaders wanting to transform and organization, systems or people’s lives. This online and at home program will be announced through my online training site, Leadership TeleSeminar (http://www.leadershipteleseminar.com ) and will begin in the fall. This is a way for organizations to get a jump-start on a strategic plan that usually costs $25,000 to $50,000! In addition, many organizations with a strategic plan have parked it on a shelf or in a drawer and that plan is not a part of the DNA of the organization, so it is doing them no good al all! My strategy is to provide traction for plans so that organizations can transform!
18. What does the future hold for you and your books?
I am hoping to get more books into the hands of more leaders. Bloom’s Taxonomy (http://www.officeport.com/edu/blooms.htm) tells us that knowledge is at the base of the learning pyramid. I am currently working with the Cooperative Leadership Institute (http://www.vtcli.com/) to put my training into an online, interactive process. There are many things that leaders can study in books and online to stretch themselves and build some basic skills.
19. What was the most successful thing you did to promote your books?
Contract with viral marketing specialists who understand how to get a process started and build momentum. It is also important that authors participate in their own marketing efforts – either with viral programs or programs with publishers. It’s important to adequately describe what’s so good about the book, why people need it and what you want them to do next (tell them to buy it!).
20. What was the least successful thing you did to promote your books?
Running tradition print ads is like gambling. Most of the money is wasted unless it is in a form that connects with specific, targeted audiences.
21. Tell us about your most recent book.
Transforming Power: Stories from Transformational Leaders for Inspiration and Encouragement is a unique collection of stories that demonstrate the effectiveness of visionary leaders. Every story has a valuable perspective and provides good leadership principles that can be applied in any type of organization. Good leadership is applicable wherever people lead. Each contributing author shares insights from their perspective. My first books are the “How To” of leadership giving strategies and systems for leaders. This book teaches through stories. We all learn in different ways, so it’s important to have a variety of methods for learning. I learn from the “how to” resources, however, I am empowered to observe or to read about accomplishments.
22. What makes this book special to you?
Each author wanted to share from his or her own experience and, almost without exception, these authors responded with a resounding “Yes” when asked to contribute. I know each of these authors and I understand their passion for leadership and for changing people’s lives. As I read and reread each story, I remember, with gratitude, my conversations with each author and their response to my request. This book, in itself, represents transformation. I was able to transform an idea into reality. Once I was able to articulate my goal and share that goal with others, the idea began to manifest itself into physical form. I was the Transformational Leader in this instance.
23. What sort of comments have you gotten about the content of the book?
Several people important to me have written or called to tell me how they loved this book and many have used the same comment – “This is a really good book!”
24. What makes this a book that other people MUST read and WHY?
I get tired of the same old stuff! I know that other people must feel the same way. These are some fresh and exciting perspectives on leadership. Organizations fail because of lack of visionary leadership. Transformational Leaders lead with charisma with a clearly articulated vision. What new leaders and especially older, more mature leaders need most is passion and inspiration! This book provides the fire for that passion!
25. What people NEED to read this book and WHY?
This book is for leaders of organizations, leaders of teams, future leaders, and people who know leaders. Basically, this book helps promote good leadership for everyone. In fact, we are all called to lead somewhere at sometime in our lives, so, why not be ready before that opportunity comes? We each impact others in a positive, negative or neutral way – the choice is ours! Reading Transforming Power will equip people with the positive mental attitude to be that positive influence with everyone they meet. This not theory – it works!
26. What sparks your creativity? Any tips to help others spark their own creativity?
I feel empowered by the words, “I don’t think you can accomplish that.” My response is, “Watch me, and get out of the way!” Barriers and obstacles are opportunities for problem solving. The difference in barrier and opportunity in usually defined as perspective. My motivation is solving problems and helping leaders find ways to strengthen skills to solve their problems. I am empowered by each leader that succeeds – so, hearing that I have made a difference in someone’s live sparks my enthusiasm and creativity.
27. What do you think motivates people to become authors? What motivated you to get into this unusual industry?
It is with great fear of rejection and ridicule that keeps some people from sharing their thoughts with others. I knew that this could be a possibility, however, I also know that I would grow in my own skills when becoming vulnerable and transparent. I teach leaders to be vulnerable in order to be effective, and to lead by example. In order to be effective in leadership myself, I wanted to set the example. People may not think that I am always correct, however, many say that they have learned something of value. Writing let’s me share with more people at the same time.
28. Tell me about the most unusual things you have done to promote any books?
I have loaned books to people for a week and asked them to respond to a specific chapter or point in the book. When I return to collect the loaned book, they write me a check about 90% of the time.
29. If a potential reader thinks that your book wouldn't interest them, what would you say to convince them to buy? I'm thinking something better than "Its the greatest book ever." Give me something more specific :)
If one story in this book could help you thing about creative solutions for your organization or change your life, would it be worth having the book? If you didn’t want to keep the book, could you think of someone who could benefit from some good leadership suggestions? Either way, it’s worth having a copy to read and to share.
30. Why does the topic of your book interest you? Why would it interest potential readers? Give us a hook to reel in new readers.
If an organization is stagnant because the leader is stale this can be an empowering resource. It’s also for leaders who are just “stuck.” It’s worth having the book to get just one idea that could ultimately change someone’s life – it might be the reader who is changed – how powerful is that?
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series and owner of Promo 101 Virtual Blog Tours. For more information, visit – www.nikkileigh.com/promo.htm and
www.virtualblogtour.blogspot.com
David S Grant Promotional Interview
You have been invited to share your promotional experience with others.
Your Name:
1. Where you are from and where are you now? [DG] Born in Milwaukee, WI, currently live and work in New York City.
2. How did you get started writing? [DG] Like most, I guess I’ve always been writing. It was around the year 2000 when I started and finished my first novel.
3. What do you do when you are not writing? [DG] Working in the corporate world and having fun. My books have a very “live in the moment” appeal and I try to live the same way, enjoying life, daily. Not just focused on the “end goal”, but enjoying the ride along the way.
4. What would readers like to know about you? [DG] The question I often get from readers is where do I get my ideas, whether for my novels or short stories. Many stories from my short story collection, Emotionless Souls, came from my work in offices. I find the corporate setting provides a nice back drop for disturbing stories no one wants to discuss.
5. What inspired your first book? [DG] Part fiction and part autobiographical, my first book (just recently published as a double novel with Blackout, the sequel) was inspired by both my life, stories of friends, and my love of transgression fiction.
6. How many books have you written? [DG] I have written four books. Corporate Porn was published in 2005 through Silverthought Press. Emotionless Souls, my short story collection, and novella The Last Breakfast were published in March 2008 through Brown Paper Publishing. The drug and rock fueled double novel, Bleach and Blackout is now available through Offense Mechanism, an imprint of Silverthought Press.
7. What are the titles of your books and what genres are they? [DG] Literary fiction, humor, transgression fiction, and social satire. That pretty much covers it.
8. How do you decide on that topic or genre? [DG] For me it’s not really a decision I can make. These are the types of books I enjoy writing. Regardless of an audience this is my passion, my entertainment. My therapy.
9. How do you manage to keep yourself focused and on track? [DG] If writing for enjoyment this is easy, I personally do not write each day, but rather log notes and outline, only writing when ready to really focus on my project. I admit that I am a binge writer and am seeking help with my problem.
10. Do you write to make money or for the love of writing? [DG] For the love of writing. I am fortunate that I have great publishers working with me that turn my writing into fantastic books. Of course, if I can make money, and maybe someday a career out of this that would be the icing on the cake.
11. What are some traditional methods of marketing you have used? [DG] Press releases, book release parties, and book signings.
12. What are some unique methods of marketing you have used? [DG] Writing short stories and posting on literary websites as a way to promote a novel; writing for websites in exchange allowing me to promote my work.
13. Do you sell through a website? If so, what’s the address? If not, why not? [DG] My website, http://www.davidsgrant.com, contains links to all of my books, interviews, and reviews.
14. Where can people order your books? [DG] At my website, http://www.davidsgrant.com and also at these locations: www.silverthought.com, www.brownpaperpublishing.net, www.amazon.com, www.barnesandnoble.com, www.target.com, and www.borders.com. My books can also be purchased at the following book stores in New York City: St. Marks Bookstore (Manhattan), Drougas Books (Manhattan), and Book Court (Brooklyn).
15. What format are your books – e-book, print, audio etc? [DG] Print
16. Will you write more books? [DG] Yes, I have a finished manuscript being reviewed and am also working on Bliss, a prequel to Bleach and Blackout.
17. What does the future hold for you and your books?[DG] I hope to continue working with my current publishers with future projects and promotion of my current catalog.
18. What was the most successful thing you did to promote your books? [DG] Anytime you can get someone to read and review your books brings potential new audiences to your work. Reviews, whether online or in print, have opened up my books to subsequent reviews and also publishers requesting my work.
19. What was the least successful thing you did to promote your books? [DG] It’s hard to say, specifically the viral online marketing what works and what doesn’t. I have learned that a well worded AND timed press release makes a world of difference for initial promotion and making people aware of your books.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit – www.nikkileigh.com/promo.htm.
Your Name:
1. Where you are from and where are you now? [DG] Born in Milwaukee, WI, currently live and work in New York City.
2. How did you get started writing? [DG] Like most, I guess I’ve always been writing. It was around the year 2000 when I started and finished my first novel.
3. What do you do when you are not writing? [DG] Working in the corporate world and having fun. My books have a very “live in the moment” appeal and I try to live the same way, enjoying life, daily. Not just focused on the “end goal”, but enjoying the ride along the way.
4. What would readers like to know about you? [DG] The question I often get from readers is where do I get my ideas, whether for my novels or short stories. Many stories from my short story collection, Emotionless Souls, came from my work in offices. I find the corporate setting provides a nice back drop for disturbing stories no one wants to discuss.
5. What inspired your first book? [DG] Part fiction and part autobiographical, my first book (just recently published as a double novel with Blackout, the sequel) was inspired by both my life, stories of friends, and my love of transgression fiction.
6. How many books have you written? [DG] I have written four books. Corporate Porn was published in 2005 through Silverthought Press. Emotionless Souls, my short story collection, and novella The Last Breakfast were published in March 2008 through Brown Paper Publishing. The drug and rock fueled double novel, Bleach and Blackout is now available through Offense Mechanism, an imprint of Silverthought Press.
7. What are the titles of your books and what genres are they? [DG] Literary fiction, humor, transgression fiction, and social satire. That pretty much covers it.
8. How do you decide on that topic or genre? [DG] For me it’s not really a decision I can make. These are the types of books I enjoy writing. Regardless of an audience this is my passion, my entertainment. My therapy.
9. How do you manage to keep yourself focused and on track? [DG] If writing for enjoyment this is easy, I personally do not write each day, but rather log notes and outline, only writing when ready to really focus on my project. I admit that I am a binge writer and am seeking help with my problem.
10. Do you write to make money or for the love of writing? [DG] For the love of writing. I am fortunate that I have great publishers working with me that turn my writing into fantastic books. Of course, if I can make money, and maybe someday a career out of this that would be the icing on the cake.
11. What are some traditional methods of marketing you have used? [DG] Press releases, book release parties, and book signings.
12. What are some unique methods of marketing you have used? [DG] Writing short stories and posting on literary websites as a way to promote a novel; writing for websites in exchange allowing me to promote my work.
13. Do you sell through a website? If so, what’s the address? If not, why not? [DG] My website, http://www.davidsgrant.com, contains links to all of my books, interviews, and reviews.
14. Where can people order your books? [DG] At my website, http://www.davidsgrant.com and also at these locations: www.silverthought.com, www.brownpaperpublishing.net, www.amazon.com, www.barnesandnoble.com, www.target.com, and www.borders.com. My books can also be purchased at the following book stores in New York City: St. Marks Bookstore (Manhattan), Drougas Books (Manhattan), and Book Court (Brooklyn).
15. What format are your books – e-book, print, audio etc? [DG] Print
16. Will you write more books? [DG] Yes, I have a finished manuscript being reviewed and am also working on Bliss, a prequel to Bleach and Blackout.
17. What does the future hold for you and your books?[DG] I hope to continue working with my current publishers with future projects and promotion of my current catalog.
18. What was the most successful thing you did to promote your books? [DG] Anytime you can get someone to read and review your books brings potential new audiences to your work. Reviews, whether online or in print, have opened up my books to subsequent reviews and also publishers requesting my work.
19. What was the least successful thing you did to promote your books? [DG] It’s hard to say, specifically the viral online marketing what works and what doesn’t. I have learned that a well worded AND timed press release makes a world of difference for initial promotion and making people aware of your books.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit – www.nikkileigh.com/promo.htm.
Friday, August 15, 2008
Promotional Discussion with Jill Lublin
You have been invited to share your promotional experience with others.
Your Name: Jill Lublin
1. Where you are from and where are you now?
From Detroit Michigan and I now live near San Francisco CA
2. How did you get started writing?
I owned a PR agency and I was speaking to promote my business and to inspire
others to do their publicity. One day I met a literary agent who said that I should put my knowledge into a book. So Guerrilla Publicity was born.
3. What do you do when you are not writing?
Going into nature- hiking, being by the beach and reading books, and playing
with my cats.
4. What would readers like to know about you?
They’d like to know that I am a committed person to other’s success. I am
passionate about what I do, that I love being an inspiration. I’m excited that I
can do what I love and help others. I walk my talk and do what I teach other
people to do.
5. What inspired your first book?
See above.
6. How many books have you written?
3 (Networking Magic, Guerrilla Publicity, and Get Noticed…Get Referrals) and 1 more on the way (Guerrilla Publicity 2nd edition)
7. What are the titles of your books and what genres are they?
See above for title- all title are business genre
8. How do you decide on that topic or genre? Why are you specially qualified to
write about this topic?
My books get written because of my expertise and then molded for what’s
needed in the market place today. I have been practicing getting noticed for 22
years through publicity, networking, and teaching others how to be influential.
9. How do you manage to keep yourself focused and on track when you’re
writing a book?
I have tremendous help, including writers, incredible assistants, and a great
team. It does take a village to write and promote a book.
10. Do you write to make money, for the love of writing or both?
Writing a book is an expensive proposition involves tremendous time, energy and
resources, it is not for the faint of heart. I love writing because it distributes
information out in a way that supports people on a need to know basis and
leaves a legacy of the knowledge I have for others to share.
11. What are some traditional methods of marketing you have used? Which were
the most successful?
Mostly I’ve used publicity on an ongoing basis to support all my books (list books). I also speak and give seminars which are a great marketing tool (list ccp). My ongoing publicity campaign with someone on the phone for me day in and day out for years has actually made the biggest difference.
12. What are some unique methods of marketing you have used? Which were the
most successful?
13. Do you sell through a website? If so, what’s the address? If not, why not?
Yes. www.jilllublin.com
14. Where can people order your books?
Amazon, Barnes and Noble, Jill Lublin.com, plus all bookstores around the country.
15. What format are your books – e-book, print, audio etc?
Print.
16. Will you write more books?
Yes.
17. What do you have in the works now?
I have in the works a book called Stopped in my Tracks about my accident where I fractured both ankles in January 2008. I was laid up and stopped in my tracks for close to four months. I’m also shooting a TV show Messages of Hope from around the world, and I have the second edition of Guerrilla Publicity coming out the fall of 2008. This was due to the success of the first edition.
18. What does the future hold for you and your books?
That it becomes a best seller status and that I create more TV exposure.
19. What was the most successful thing you did to promote your books?
Blog Touring and good general publicity focus. National Radio Tour, Business
magazines.
20. What was the least successful thing you did to promote your books?
Let it sit on the shelf and do nothing, which I do not do.
21. Tell us about your most recent book.
Spread the word about your business using proven public relations techniques
To win over potential clients, you need to know how to get yourself noticed. Self-promotion expert Jill Lublin shows how to cultivate relationships and get referrals by using the same strategies that publicists and brand managers use to gain more attention for their products. Get Noticed . . .Get Referrals shows you, whether you're a business owner, entrepreneur, or sales professional, the proven methods for creating memorable messages about your business.
22. What makes this book special to you?
The book is special to me because my life has always been about serving people
and helping them build their business – helping them get noticed. So this book
fits in just beautifully.
23. What sort of comments have you gotten about the content of the book?
I'm the shameless, outspoken, center of attention... but only in a room where I know people, have already built a reputation or where I have a wingman watching my back. People are often shocked to hear that in a room where I don't know anyone, I'm often a shy wallflower and have trouble breaking the ice. With this book, Jill has expertly crafted a strategy for even me to make an impact in a room full of strangers. Thank you!
Ms. Lublin, in “Get noticed… Get referrals”, describes and explains the steps and provides worksheets to personalize each step that is essential to uncork each individuals ‘genie in the bottle’. Once the ‘genie’ is unleashed …lookout world!!! Good stuff happens and the magic is in demand. Reading Get Noticed… Get Referrals by Jill Lublin is like sitting down with a cup of coffee and picking her brain. Her conversational style of writing combined with her suggestions of specific activities makes the often-daunting prospect of networking seem more a matter of practicality than a talent that some people just naturally have.
In today’s society, many of us feel pressured to accomplish more and in doing so we often neglect the art of building relationships with others. Lublin uses simple outlines and lists to help even the most time-pressured devise strategies for making connections and deepening relationships. Her ideas are practical not only for networking professionals but for anyone who wants to do a better job of connecting with people.
24. What makes this a book that other people MUST read and WHY?
Simple, easy and fast to read.
25. What people NEED to read this book and WHY?
Anybody who has a business and needs support in building it. Anyone who wants
more clients and more visibility. Anyone who doesn’t want to become the statistic of new businesses failing within the first five years.
26. What sparks your creativity? Any tips to help others spark their own creativity?
Give yourself time during the week to focus on. Anything you focus on grows. Also make sure you have time for rest and rejuvenation, for instance when I’m in nature I’m very creative. When I do nice things for myself like a massage and pampering things I find I often get creative thoughts.
27. What do you think motivates people to become authors? What motivated you to get into this unusual industry?
My book was really born out of my knowledge and that is my excitement of putting my knowledge into a form that people could pick up and enjoy!
28. Tell me about the most unusual things you have done to promote any books?
I have a great story about my friend Randi Peyser when she wanted to get her book published stood on a busy street corner and held up a sign that said “Author Seeks Publisher”. Randi believes practicing random acts of chutzpah. Although it isn’t what I did personally, this is a great example of doing what it takes to Get Noticed!
29. If a potential reader thinks that your book wouldn't interest them, what would you say to convince them to buy? I'm thinking something better than "It’s the greatest book ever." Give me something more specific :)
This is a quick easy to read, no kidding, fast, and tactical, information filled book that is oriented toward, building your team, getting you more referrals, building your client base, and having more profit.
30. Why does the topic of your book interest you? Why would it interest potential readers? Give us a hook to reel in new readers.
Only read if you think you can stand more business and more profit.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series and owner of Promo 101 Virtual Blog Tours. For more information, visit – www.nikkileigh.com/promo.htm and www.virtualblogtour.blogspot.com
Your Name: Jill Lublin
1. Where you are from and where are you now?
From Detroit Michigan and I now live near San Francisco CA
2. How did you get started writing?
I owned a PR agency and I was speaking to promote my business and to inspire
others to do their publicity. One day I met a literary agent who said that I should put my knowledge into a book. So Guerrilla Publicity was born.
3. What do you do when you are not writing?
Going into nature- hiking, being by the beach and reading books, and playing
with my cats.
4. What would readers like to know about you?
They’d like to know that I am a committed person to other’s success. I am
passionate about what I do, that I love being an inspiration. I’m excited that I
can do what I love and help others. I walk my talk and do what I teach other
people to do.
5. What inspired your first book?
See above.
6. How many books have you written?
3 (Networking Magic, Guerrilla Publicity, and Get Noticed…Get Referrals) and 1 more on the way (Guerrilla Publicity 2nd edition)
7. What are the titles of your books and what genres are they?
See above for title- all title are business genre
8. How do you decide on that topic or genre? Why are you specially qualified to
write about this topic?
My books get written because of my expertise and then molded for what’s
needed in the market place today. I have been practicing getting noticed for 22
years through publicity, networking, and teaching others how to be influential.
9. How do you manage to keep yourself focused and on track when you’re
writing a book?
I have tremendous help, including writers, incredible assistants, and a great
team. It does take a village to write and promote a book.
10. Do you write to make money, for the love of writing or both?
Writing a book is an expensive proposition involves tremendous time, energy and
resources, it is not for the faint of heart. I love writing because it distributes
information out in a way that supports people on a need to know basis and
leaves a legacy of the knowledge I have for others to share.
11. What are some traditional methods of marketing you have used? Which were
the most successful?
Mostly I’ve used publicity on an ongoing basis to support all my books (list books). I also speak and give seminars which are a great marketing tool (list ccp). My ongoing publicity campaign with someone on the phone for me day in and day out for years has actually made the biggest difference.
12. What are some unique methods of marketing you have used? Which were the
most successful?
13. Do you sell through a website? If so, what’s the address? If not, why not?
Yes. www.jilllublin.com
14. Where can people order your books?
Amazon, Barnes and Noble, Jill Lublin.com, plus all bookstores around the country.
15. What format are your books – e-book, print, audio etc?
Print.
16. Will you write more books?
Yes.
17. What do you have in the works now?
I have in the works a book called Stopped in my Tracks about my accident where I fractured both ankles in January 2008. I was laid up and stopped in my tracks for close to four months. I’m also shooting a TV show Messages of Hope from around the world, and I have the second edition of Guerrilla Publicity coming out the fall of 2008. This was due to the success of the first edition.
18. What does the future hold for you and your books?
That it becomes a best seller status and that I create more TV exposure.
19. What was the most successful thing you did to promote your books?
Blog Touring and good general publicity focus. National Radio Tour, Business
magazines.
20. What was the least successful thing you did to promote your books?
Let it sit on the shelf and do nothing, which I do not do.
21. Tell us about your most recent book.
Spread the word about your business using proven public relations techniques
To win over potential clients, you need to know how to get yourself noticed. Self-promotion expert Jill Lublin shows how to cultivate relationships and get referrals by using the same strategies that publicists and brand managers use to gain more attention for their products. Get Noticed . . .Get Referrals shows you, whether you're a business owner, entrepreneur, or sales professional, the proven methods for creating memorable messages about your business.
22. What makes this book special to you?
The book is special to me because my life has always been about serving people
and helping them build their business – helping them get noticed. So this book
fits in just beautifully.
23. What sort of comments have you gotten about the content of the book?
I'm the shameless, outspoken, center of attention... but only in a room where I know people, have already built a reputation or where I have a wingman watching my back. People are often shocked to hear that in a room where I don't know anyone, I'm often a shy wallflower and have trouble breaking the ice. With this book, Jill has expertly crafted a strategy for even me to make an impact in a room full of strangers. Thank you!
Ms. Lublin, in “Get noticed… Get referrals”, describes and explains the steps and provides worksheets to personalize each step that is essential to uncork each individuals ‘genie in the bottle’. Once the ‘genie’ is unleashed …lookout world!!! Good stuff happens and the magic is in demand. Reading Get Noticed… Get Referrals by Jill Lublin is like sitting down with a cup of coffee and picking her brain. Her conversational style of writing combined with her suggestions of specific activities makes the often-daunting prospect of networking seem more a matter of practicality than a talent that some people just naturally have.
In today’s society, many of us feel pressured to accomplish more and in doing so we often neglect the art of building relationships with others. Lublin uses simple outlines and lists to help even the most time-pressured devise strategies for making connections and deepening relationships. Her ideas are practical not only for networking professionals but for anyone who wants to do a better job of connecting with people.
24. What makes this a book that other people MUST read and WHY?
Simple, easy and fast to read.
25. What people NEED to read this book and WHY?
Anybody who has a business and needs support in building it. Anyone who wants
more clients and more visibility. Anyone who doesn’t want to become the statistic of new businesses failing within the first five years.
26. What sparks your creativity? Any tips to help others spark their own creativity?
Give yourself time during the week to focus on. Anything you focus on grows. Also make sure you have time for rest and rejuvenation, for instance when I’m in nature I’m very creative. When I do nice things for myself like a massage and pampering things I find I often get creative thoughts.
27. What do you think motivates people to become authors? What motivated you to get into this unusual industry?
My book was really born out of my knowledge and that is my excitement of putting my knowledge into a form that people could pick up and enjoy!
28. Tell me about the most unusual things you have done to promote any books?
I have a great story about my friend Randi Peyser when she wanted to get her book published stood on a busy street corner and held up a sign that said “Author Seeks Publisher”. Randi believes practicing random acts of chutzpah. Although it isn’t what I did personally, this is a great example of doing what it takes to Get Noticed!
29. If a potential reader thinks that your book wouldn't interest them, what would you say to convince them to buy? I'm thinking something better than "It’s the greatest book ever." Give me something more specific :)
This is a quick easy to read, no kidding, fast, and tactical, information filled book that is oriented toward, building your team, getting you more referrals, building your client base, and having more profit.
30. Why does the topic of your book interest you? Why would it interest potential readers? Give us a hook to reel in new readers.
Only read if you think you can stand more business and more profit.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series and owner of Promo 101 Virtual Blog Tours. For more information, visit – www.nikkileigh.com/promo.htm and www.virtualblogtour.blogspot.com
Wednesday, August 13, 2008
Promotional Discussion with Jim Musgraves
You have been invited to share your promotional experience with others.
Your Name:
Jim Musgrave (a.k.a. Efraim Z. Graves)
1. Where you are from and where are you now?
Fall River, Massachusetts. San Diego, California
2. How did you get started writing?
I wrote in high school on the paper and I began seriously writing fiction after I received my Creative Writing M.A. from San Diego State University in 1987.
3. What do you do when you are not writing?
I teach college English courses (both online and in the classroom).
4. What would readers like to know about you?
I am a recovered alcoholic with 21 years sobriety.
5. What inspired your first book?
It was a non-fiction book for online writers called The Digital Scribe: A Writer’s Guide to Electronic Media (AP Professional Press, 1996). I wanted to create a book for writers new to online technology.
6. How many books have you written?
Four novels, one collection of short fiction, two non-fiction books.
7. What are the titles of your books and what genres are they?
Lucifer’s Wedding (horror), Russian Wolves (political thriller), Sins of Darkness (political thriller), Iron Maiden (alternate historical, American Civil War), The President’s Parasite and Other Stories (short stories), The Digital Scribe: A Writer’s Guide to Electronic Media (technical), and Argument Online (composition ebook).
8. How do you decide on that topic or genre?
Most of my books have a socio-political emphasis.
9. How do you manage to keep yourself focused and on track?
With non-fiction, I have an outline. With fiction, I have my imagination, and I want to see what happens next.
10. Do you write to make money or for the love of writing?
Both.
11. What are some traditional methods of marketing you have used?
I have taken out ads, done radio talk shows, developed book trailers, and used a web site and blogs.
12. What are some unique methods of marketing you have used?
Book trailers and niche ads.
13. Do you sell through a website? If so, what’s the address? If not, why not?
I publish my own titles at http://www.contempinstruct.com/books/books.htm
14. Where can people order your books?
Any major online retailer and at my site.
15. What format are your books – e-book, print, audio etc?
Print and ebook. Two of my short stories are in audio format sold through Sniplits.com http://www.sniplits.com
16. Will you write more books?
Yes, as I would die without writing.
17. What do you have in the works now?
A horror fantasy called The Night Visitors.
18. What does the future hold for you and your books?
As the public becomes more aware of independent authors and publishers, I believe my work will become well known. There is, in my opinion, a definite move away from big publishing.
19. What was the most successful thing you did to promote your books?
The Blog Tour with promotional specialist, Nikki Leigh.
20. What was the least successful thing you did to promote your books?
I took out an ad in a Civil War newspaper, and then I sent my novel in to be reviewed. The person “assigned” to review the book never read the book and gave it a horrible review based totally on what he saw on the cover! Luckily, I was able to write to the editor and prevent the review from being published.
Your Name:
Jim Musgrave (a.k.a. Efraim Z. Graves)
1. Where you are from and where are you now?
Fall River, Massachusetts. San Diego, California
2. How did you get started writing?
I wrote in high school on the paper and I began seriously writing fiction after I received my Creative Writing M.A. from San Diego State University in 1987.
3. What do you do when you are not writing?
I teach college English courses (both online and in the classroom).
4. What would readers like to know about you?
I am a recovered alcoholic with 21 years sobriety.
5. What inspired your first book?
It was a non-fiction book for online writers called The Digital Scribe: A Writer’s Guide to Electronic Media (AP Professional Press, 1996). I wanted to create a book for writers new to online technology.
6. How many books have you written?
Four novels, one collection of short fiction, two non-fiction books.
7. What are the titles of your books and what genres are they?
Lucifer’s Wedding (horror), Russian Wolves (political thriller), Sins of Darkness (political thriller), Iron Maiden (alternate historical, American Civil War), The President’s Parasite and Other Stories (short stories), The Digital Scribe: A Writer’s Guide to Electronic Media (technical), and Argument Online (composition ebook).
8. How do you decide on that topic or genre?
Most of my books have a socio-political emphasis.
9. How do you manage to keep yourself focused and on track?
With non-fiction, I have an outline. With fiction, I have my imagination, and I want to see what happens next.
10. Do you write to make money or for the love of writing?
Both.
11. What are some traditional methods of marketing you have used?
I have taken out ads, done radio talk shows, developed book trailers, and used a web site and blogs.
12. What are some unique methods of marketing you have used?
Book trailers and niche ads.
13. Do you sell through a website? If so, what’s the address? If not, why not?
I publish my own titles at http://www.contempinstruct.com/books/books.htm
14. Where can people order your books?
Any major online retailer and at my site.
15. What format are your books – e-book, print, audio etc?
Print and ebook. Two of my short stories are in audio format sold through Sniplits.com http://www.sniplits.com
16. Will you write more books?
Yes, as I would die without writing.
17. What do you have in the works now?
A horror fantasy called The Night Visitors.
18. What does the future hold for you and your books?
As the public becomes more aware of independent authors and publishers, I believe my work will become well known. There is, in my opinion, a definite move away from big publishing.
19. What was the most successful thing you did to promote your books?
The Blog Tour with promotional specialist, Nikki Leigh.
20. What was the least successful thing you did to promote your books?
I took out an ad in a Civil War newspaper, and then I sent my novel in to be reviewed. The person “assigned” to review the book never read the book and gave it a horrible review based totally on what he saw on the cover! Luckily, I was able to write to the editor and prevent the review from being published.
Sunday, August 10, 2008
Promotional Interview with Pamela S Thibodeaux
You have been invited to share your promotional experience with others.
Your Name:Pamela S Thibodeaux
1. Where you are from and where are you now?
PST: I am a native of Louisiana and currently reside in my hometown of Iowa, Louisiana (about 15 miles east of Lake Charles)
2. How did you get started writing?
PST: While pregnant with my daughter, who is now 25, I read one-too-many disappointing romances and thought "I can do better than that!" I'm still not sure if the book was really all that bad or if that was just one of those hormonal moments, but that was the moment my writing career began.
3. What do you do when you are not writing?
PST: I work full-time as an Insurance Sales Producer so my writing time is limited, however when I'm not actively working on a project, I'm usually editing or promoting my career.
4. What would readers like to know about you?
PST: That Jesus is as real to me as He is in the lives of my characters.
5. What inspired your first book?
PST: My first book penned, Tempered Hearts, is now published and was inspired by the thought of a woman veterinarian and a rancher who clash from the moment they meet. She is young, innocent, inexperienced, but a whiz when it comes to horses. Though not much older, he is arrogant, experienced, and jaded when it comes to love. Only when they realize the truth in a statement made by his grandfather (who hires her for the summer) can they make peace with their pasts and open up to the love between them. That statement….. “Only when hearts are tempered, minds are opened and wills are softened can man discern the will of God for his life.”
6. How many books have you written?
PST: I have four full length novels and two short stories published as well as two novels and another short story due out in 2008. I have one more full length novel and a gift book complete that are looking for a home.
7. What are the titles of your books and what genres are they?
PST: I write "Inspirational with an Edge!" romantic fiction. Tempered Hearts, Tempered Dreams & Tempered Fire (books 1-3 in 5 part series) and The Inheritance are my full-length novels. Cathy's Angel & Choices are short stories. The upcoming releases are, Tempered Joy and The Visionary (full length) and A Hero for Jessica (short).
8. How do you decide on that topic or genre?
PST: When I initially started writing I wrote romance. Period. In 1989 I recommitted my life to Christ and committed my writing to Him, praying that I not write "just another romance" but something that will glorify Him. That's when my focus changed to incorporate the characters' faith into the plot.
9. How do you manage to keep yourself focused and on track?
PST: I'm not sure that I do, LOL! Half the time, I just fumble along on a wing and a prayer, doing what I can do, when I can do it and let things fall where they may. One thing that I've found that helps me is to make "to do" lists. I'm not a huge goal setter in the traditional sense, because I feel pressured and then guilty if my goals don't materialize in the time frame I've allotted so these lists work better for me. Of course as I scratch off one thing, three are added, but this helps me prioritize and see my progress. Having a list also helps me refocus and resume when I put everything aside to do edits.
10. Do you write to make money or for the love of writing?
PST: Oh, I LOVE this question! Make money? Does anyone really write to make money? Yes, I'm sure there are those that do...especially when you reach a certain level of success. However, for me, the message is more important than the money. Of course, my one way to know that that message is getting out there is by the number of sales. :-)
11. What are some traditional methods of marketing you have used?
PST: Book signings, press releases, speaking engagements, interviews, reviews.
12. What are some unique methods of marketing you have used?
PST: One unique way is to make what I call an "envelope flyer;" a small flyer (about the size of a bookmark) that gives a brief description of my books. Leaving this with your tip at a restaurant, passing out to people you see reading on an airplane or anywhere else, leave with bank tellers, anyone and everyone you can think of can help get your name out. Does it work? In my experience, yes. I've seen an increase in sales when I do this.
13. Do you sell through a website?
PST: If so, what's the address? If not, why not? Although you can find out about my books and read excerpts on my website http://www.pamelathibodeaux.com, I don't sell my books there because they are available through the publisher's websites.
14. Where can people order your books?
PST: Ebooks can be purchased through the publisher's websites and print books through Amazon.com or from their favorite book store.
Link to buy Tempered Series E-books: www.comstar-games.com/csgstore/index.php?main_page=index&cPath=25_27
Link to buy The Inheritance E-Book: www.thewildrosepress.com/index.php?main_page=product_info&products_id=410
Link to buy all full-length titles @ Amazon: www.amazon.com/exec/obidos/search-handle-url/002-3165282-8434425
Link to find short E-books @ The Wild Rose Press: www.thewildrosepress.com/index.php?main_page=index&manufacturers_id=142
15. What format are your books - e-book, print, audio etc?
PST: Ebook and print.
16. Will you write more books?
PST: I sure hope so! I'd love to try my hand at writing at least one historical and I pray daily that God gives me more stories to write.
17. What do you have in the works now?
PST: 1 novel, 1 short story and 1 script are currently "in the works."
18. What does the future hold for you and your books?
PST: Great success! Isn't that the prayer of every writer? :-)
19. What was the most successful thing you did to promote your books?
PST: I'm not sure I can pinpoint one single thing except maybe an ad in Romantic Times.
20. What was the least successful thing you did to promote your books?
PST: I don't think any form of promotion could be considered "unsuccessful" because every form of promotion is a step forward.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit - www.nikkileigh.com/promo.h
Your Name:Pamela S Thibodeaux
1. Where you are from and where are you now?
PST: I am a native of Louisiana and currently reside in my hometown of Iowa, Louisiana (about 15 miles east of Lake Charles)
2. How did you get started writing?
PST: While pregnant with my daughter, who is now 25, I read one-too-many disappointing romances and thought "I can do better than that!" I'm still not sure if the book was really all that bad or if that was just one of those hormonal moments, but that was the moment my writing career began.
3. What do you do when you are not writing?
PST: I work full-time as an Insurance Sales Producer so my writing time is limited, however when I'm not actively working on a project, I'm usually editing or promoting my career.
4. What would readers like to know about you?
PST: That Jesus is as real to me as He is in the lives of my characters.
5. What inspired your first book?
PST: My first book penned, Tempered Hearts, is now published and was inspired by the thought of a woman veterinarian and a rancher who clash from the moment they meet. She is young, innocent, inexperienced, but a whiz when it comes to horses. Though not much older, he is arrogant, experienced, and jaded when it comes to love. Only when they realize the truth in a statement made by his grandfather (who hires her for the summer) can they make peace with their pasts and open up to the love between them. That statement….. “Only when hearts are tempered, minds are opened and wills are softened can man discern the will of God for his life.”
6. How many books have you written?
PST: I have four full length novels and two short stories published as well as two novels and another short story due out in 2008. I have one more full length novel and a gift book complete that are looking for a home.
7. What are the titles of your books and what genres are they?
PST: I write "Inspirational with an Edge!" romantic fiction. Tempered Hearts, Tempered Dreams & Tempered Fire (books 1-3 in 5 part series) and The Inheritance are my full-length novels. Cathy's Angel & Choices are short stories. The upcoming releases are, Tempered Joy and The Visionary (full length) and A Hero for Jessica (short).
8. How do you decide on that topic or genre?
PST: When I initially started writing I wrote romance. Period. In 1989 I recommitted my life to Christ and committed my writing to Him, praying that I not write "just another romance" but something that will glorify Him. That's when my focus changed to incorporate the characters' faith into the plot.
9. How do you manage to keep yourself focused and on track?
PST: I'm not sure that I do, LOL! Half the time, I just fumble along on a wing and a prayer, doing what I can do, when I can do it and let things fall where they may. One thing that I've found that helps me is to make "to do" lists. I'm not a huge goal setter in the traditional sense, because I feel pressured and then guilty if my goals don't materialize in the time frame I've allotted so these lists work better for me. Of course as I scratch off one thing, three are added, but this helps me prioritize and see my progress. Having a list also helps me refocus and resume when I put everything aside to do edits.
10. Do you write to make money or for the love of writing?
PST: Oh, I LOVE this question! Make money? Does anyone really write to make money? Yes, I'm sure there are those that do...especially when you reach a certain level of success. However, for me, the message is more important than the money. Of course, my one way to know that that message is getting out there is by the number of sales. :-)
11. What are some traditional methods of marketing you have used?
PST: Book signings, press releases, speaking engagements, interviews, reviews.
12. What are some unique methods of marketing you have used?
PST: One unique way is to make what I call an "envelope flyer;" a small flyer (about the size of a bookmark) that gives a brief description of my books. Leaving this with your tip at a restaurant, passing out to people you see reading on an airplane or anywhere else, leave with bank tellers, anyone and everyone you can think of can help get your name out. Does it work? In my experience, yes. I've seen an increase in sales when I do this.
13. Do you sell through a website?
PST: If so, what's the address? If not, why not? Although you can find out about my books and read excerpts on my website http://www.pamelathibodeaux.com, I don't sell my books there because they are available through the publisher's websites.
14. Where can people order your books?
PST: Ebooks can be purchased through the publisher's websites and print books through Amazon.com or from their favorite book store.
Link to buy Tempered Series E-books: www.comstar-games.com/csgstore/index.php?main_page=index&cPath=25_27
Link to buy The Inheritance E-Book: www.thewildrosepress.com/index.php?main_page=product_info&products_id=410
Link to buy all full-length titles @ Amazon: www.amazon.com/exec/obidos/search-handle-url/002-3165282-8434425
Link to find short E-books @ The Wild Rose Press: www.thewildrosepress.com/index.php?main_page=index&manufacturers_id=142
15. What format are your books - e-book, print, audio etc?
PST: Ebook and print.
16. Will you write more books?
PST: I sure hope so! I'd love to try my hand at writing at least one historical and I pray daily that God gives me more stories to write.
17. What do you have in the works now?
PST: 1 novel, 1 short story and 1 script are currently "in the works."
18. What does the future hold for you and your books?
PST: Great success! Isn't that the prayer of every writer? :-)
19. What was the most successful thing you did to promote your books?
PST: I'm not sure I can pinpoint one single thing except maybe an ad in Romantic Times.
20. What was the least successful thing you did to promote your books?
PST: I don't think any form of promotion could be considered "unsuccessful" because every form of promotion is a step forward.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit - www.nikkileigh.com/promo.h
Thursday, August 7, 2008
Promotional Interview with Vina St. Fran
You have been invited to share your promotional experience with others.
Your Name: Vina St. Fran
1. Where you are from and where are you now? I am from Detroit and currently reside in the Midwest.
2. How did you get started writing? I have been writing since I was 7 years old. I started off with poetry. By the time I got into junior high and high school, I started writing short stories and plays.
3. What do you do when you are not writing? Well, when I am not writing, I am busy with other projects such as working on my PhD in Organizational Management. I also spend lots of time with friends and family, which keeps me grounded.
4. What would readers like to know about you? My readers should know I am totally committed to bringing them storylines that will be inspirational and entertaining at the same time. I think it is important to entertain your audience as well as enlighten them as well.
5. What inspired your first book? I must say my background of growing up in one of the most diverse, upper middle-class suburban city outside of Detroit, Southfield Michigan truly inspired me. We worked together, played together, went to school together, which is something you don’t see hear about often in a number of communities across the country. The point I want to make here is we all got along very well despite our ethnicity and there is much to be said about this. Yet when I pick up a novel of fiction of any genre, I felt there was a story lacking here that needed its voice to be heard.
6. How many books have you written? “One Foot Outside The Door” is my first novel written. However, I am in the final stages of my second book that has not been titled yet. This book is the follow-up to “One Foot Outside The Door”.
7. What are the titles of your books and what genres are they? ”One Foot Outside The Door is a multicultural fiction novel.
8. How do you decide on that topic or genre? I really don’t know until I start the project.
9. How do you manage to keep yourself focused and on track? I set a realistic deadline for myself that is not too constraining. I do find I work best under pressure, however, I don’t like the stress that accompanies it. Therefore, I try to give myself a timeframe that makes sense for all parties involved.
10. Do you write to make money or for the love of writing? I love to write without question. Money is great too, but I was born to do this, and I cannot put a monetary value on the joy it brings me delivering a story of substance.
11. What are some traditional methods of marketing you have used? I have done the in-store book promotions, Internet advertising, things of that nature.
12. What are some unique methods of marketing you have used? I have utilized my friends a lot in helping me market my book. I have a marketing background and I have done things that are untraditional such as partnering with radio stations to help me promote my book locally without having to pay for airtime.
13. Do you sell through a website? If so, what’s the address? If not, why not? I am currently in the process of selling my books directly through Zam Publishing’s web site, which will take place shortly this summer.
14. Where can people order your books? My books are available at Barnes&Noble.com, Amazon. Com and other major online and retailers across the country.
15. What format are your books – e-book, print, audio etc? My book is a paperback book, in print.
16. Will you write more books? Definitely!
17. What do you have in the works now? I am finishing up on part two of the trilogy for “One Foot Outside The Door” which will be released in 2009.
18. What does the future hold for you and your books? A very promising one!
19. What was the most successful thing you did to promote your books? Utilizing the Internet as much as possible.
20. What was the least successful thing you did to promote your books? Grassroots offline marketing that took lots of time but wasn’t conducive at all.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit – www.nikkileigh.com/promo.htm.
Your Name: Vina St. Fran
1. Where you are from and where are you now? I am from Detroit and currently reside in the Midwest.
2. How did you get started writing? I have been writing since I was 7 years old. I started off with poetry. By the time I got into junior high and high school, I started writing short stories and plays.
3. What do you do when you are not writing? Well, when I am not writing, I am busy with other projects such as working on my PhD in Organizational Management. I also spend lots of time with friends and family, which keeps me grounded.
4. What would readers like to know about you? My readers should know I am totally committed to bringing them storylines that will be inspirational and entertaining at the same time. I think it is important to entertain your audience as well as enlighten them as well.
5. What inspired your first book? I must say my background of growing up in one of the most diverse, upper middle-class suburban city outside of Detroit, Southfield Michigan truly inspired me. We worked together, played together, went to school together, which is something you don’t see hear about often in a number of communities across the country. The point I want to make here is we all got along very well despite our ethnicity and there is much to be said about this. Yet when I pick up a novel of fiction of any genre, I felt there was a story lacking here that needed its voice to be heard.
6. How many books have you written? “One Foot Outside The Door” is my first novel written. However, I am in the final stages of my second book that has not been titled yet. This book is the follow-up to “One Foot Outside The Door”.
7. What are the titles of your books and what genres are they? ”One Foot Outside The Door is a multicultural fiction novel.
8. How do you decide on that topic or genre? I really don’t know until I start the project.
9. How do you manage to keep yourself focused and on track? I set a realistic deadline for myself that is not too constraining. I do find I work best under pressure, however, I don’t like the stress that accompanies it. Therefore, I try to give myself a timeframe that makes sense for all parties involved.
10. Do you write to make money or for the love of writing? I love to write without question. Money is great too, but I was born to do this, and I cannot put a monetary value on the joy it brings me delivering a story of substance.
11. What are some traditional methods of marketing you have used? I have done the in-store book promotions, Internet advertising, things of that nature.
12. What are some unique methods of marketing you have used? I have utilized my friends a lot in helping me market my book. I have a marketing background and I have done things that are untraditional such as partnering with radio stations to help me promote my book locally without having to pay for airtime.
13. Do you sell through a website? If so, what’s the address? If not, why not? I am currently in the process of selling my books directly through Zam Publishing’s web site, which will take place shortly this summer.
14. Where can people order your books? My books are available at Barnes&Noble.com, Amazon. Com and other major online and retailers across the country.
15. What format are your books – e-book, print, audio etc? My book is a paperback book, in print.
16. Will you write more books? Definitely!
17. What do you have in the works now? I am finishing up on part two of the trilogy for “One Foot Outside The Door” which will be released in 2009.
18. What does the future hold for you and your books? A very promising one!
19. What was the most successful thing you did to promote your books? Utilizing the Internet as much as possible.
20. What was the least successful thing you did to promote your books? Grassroots offline marketing that took lots of time but wasn’t conducive at all.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit – www.nikkileigh.com/promo.htm.
Wednesday, August 6, 2008
Emilio Corsetti Promotional Interview
You have been invited to share your promotional experience with others.
Your Name: Emilio Corsetti III
1. Where you are from and where are you now?
I was born and raised in Conway, Pennsylvania. Conway is a small town about thirty miles north of Pittsburgh. I now reside in Lake St. Louis, Missouri with my wife Lynn and our black lab MJ.
2. How did you get started writing?
I’ve been told (by wife on more than one occasion) that I suffer from Attention Deficit Disorder. When I’m writing, though, I am able to stay focused for hours on end. I am convinced that the brains of creative people are wired differently. I started writing because I had something to say.
3. What do you do when you are not writing?
Like most writers I am an avid reader. I spend countless hours every day lost in stories either in book form or on film. I am also an avid golfer. I also enjoy spending time with my wife.
4. What would readers like to know about you?
I think readers should know that I am more than qualified to tell the story of ALM Flight 980. I have been a professional pilot for thirty plus years. I soloed before I had my driver’s license. I also have several thousand hours in a jet similar to the one that ditched.
5. What inspired your first book?
I was fascinated by the story of an aircraft running out of fuel and having to ditch and wanted to know more about the people who were involved.
6. How many books have you written?
This is my first book.
7. What are the titles of your books and what genres are they?
The title of my just released book is 35 Miles From Shore: The Ditching and Rescue of ALM Flight 980. This is a nonfiction narrative. At one point I was referring to myself as a professional pilot and aviation writer. I decided that I didn’t want to be thought of as only an aviation writer, so I now say that I am a professional pilot and author.
8. How do you decide on that topic or genre?
As an author I am interested in telling stories that interest me and have a reason for existing. If an idea popped into my head for a novel, I might go in that direction. More than likely, though, I’d want to stick to compelling true stories.
9. How do you manage to keep yourself focused and on track?
Writing anything is hard work. You start by knowing that one page leads to another page and so on. Soon you have a first draft. There was a point shortly after finishing the first draft of 35 Miles From Shore when I was the only person in the world who knew this story. That was an amazing moment.
10. Do you write to make money or for the love of writing?
Writers write to be read. I’d rather have one story that stands the test of time than have a book come out every year just to meet an obligation to a publisher or for a paycheck.
11. What are some traditional methods of marketing you have used?
Web site, blog, reviews, press release, virtual book tour (starts in May), physical book tour (starts in May), advanced copies, free copies to people whom I interviewed, free copies to web sites in exchange for a mention and link.
12. What are some unique methods of marketing you have used?
There isn’t one thing that stands out. It’s the cumulative effect of all of the above that makes a difference.
13. Do you sell through a website? If so, what’s the address? If not, why not?
I sell eBook versions and autographed copies from www.35milesfromshore.com. I don’t have the time or desire to sell and ship books myself. I do have a direct link to Amazon.com using Amazon Associates HTML so I can earn a commission on books ordered from my site.
14. Where can people order your books?
Wherever fine books are sold.
15. What format are your books – e-book, print, audio etc?
35 Miles From Shore is available as a paperback and in the following eBook formats: Palm, Mobipocket/Kindle, Sony, MS Reader, and PDF.
16. Will you write more books?
I have learned a few things from this experience. I am very proud of the book that I have written. I will only tackle another book if the story excites me from day one and never lets up.
17. What do you have in the works now?
I have written a screenplay adaptation of the book. I have also written a second screenplay that deals with hope and the power of the mind over the body.
18. What does the future hold for you and your books?
Many people have thought about writing a book and for one reason or another they have never completed the task. Despite the odds against success and the very real possibility of failure, I have accomplished what I set out to do.
19. What was the most successful thing you did to promote your books?
There is no better marketing tool than a review. A favorable review is an unbiased endorsement. I choose 85% of the books I read based on reviews. Having a web site has also been an important factor. A review might pique someone’s interest. A visit to the web site allows them to learn more and gives them a method for purchasing the book.
20. What was the least successful thing you did to promote your books?
It’s too early in the process to say. So far everything I am doing is having a direct impact on sales.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit – www.nikkileigh.com/promo.htm.
Your Name: Emilio Corsetti III
1. Where you are from and where are you now?
I was born and raised in Conway, Pennsylvania. Conway is a small town about thirty miles north of Pittsburgh. I now reside in Lake St. Louis, Missouri with my wife Lynn and our black lab MJ.
2. How did you get started writing?
I’ve been told (by wife on more than one occasion) that I suffer from Attention Deficit Disorder. When I’m writing, though, I am able to stay focused for hours on end. I am convinced that the brains of creative people are wired differently. I started writing because I had something to say.
3. What do you do when you are not writing?
Like most writers I am an avid reader. I spend countless hours every day lost in stories either in book form or on film. I am also an avid golfer. I also enjoy spending time with my wife.
4. What would readers like to know about you?
I think readers should know that I am more than qualified to tell the story of ALM Flight 980. I have been a professional pilot for thirty plus years. I soloed before I had my driver’s license. I also have several thousand hours in a jet similar to the one that ditched.
5. What inspired your first book?
I was fascinated by the story of an aircraft running out of fuel and having to ditch and wanted to know more about the people who were involved.
6. How many books have you written?
This is my first book.
7. What are the titles of your books and what genres are they?
The title of my just released book is 35 Miles From Shore: The Ditching and Rescue of ALM Flight 980. This is a nonfiction narrative. At one point I was referring to myself as a professional pilot and aviation writer. I decided that I didn’t want to be thought of as only an aviation writer, so I now say that I am a professional pilot and author.
8. How do you decide on that topic or genre?
As an author I am interested in telling stories that interest me and have a reason for existing. If an idea popped into my head for a novel, I might go in that direction. More than likely, though, I’d want to stick to compelling true stories.
9. How do you manage to keep yourself focused and on track?
Writing anything is hard work. You start by knowing that one page leads to another page and so on. Soon you have a first draft. There was a point shortly after finishing the first draft of 35 Miles From Shore when I was the only person in the world who knew this story. That was an amazing moment.
10. Do you write to make money or for the love of writing?
Writers write to be read. I’d rather have one story that stands the test of time than have a book come out every year just to meet an obligation to a publisher or for a paycheck.
11. What are some traditional methods of marketing you have used?
Web site, blog, reviews, press release, virtual book tour (starts in May), physical book tour (starts in May), advanced copies, free copies to people whom I interviewed, free copies to web sites in exchange for a mention and link.
12. What are some unique methods of marketing you have used?
There isn’t one thing that stands out. It’s the cumulative effect of all of the above that makes a difference.
13. Do you sell through a website? If so, what’s the address? If not, why not?
I sell eBook versions and autographed copies from www.35milesfromshore.com. I don’t have the time or desire to sell and ship books myself. I do have a direct link to Amazon.com using Amazon Associates HTML so I can earn a commission on books ordered from my site.
14. Where can people order your books?
Wherever fine books are sold.
15. What format are your books – e-book, print, audio etc?
35 Miles From Shore is available as a paperback and in the following eBook formats: Palm, Mobipocket/Kindle, Sony, MS Reader, and PDF.
16. Will you write more books?
I have learned a few things from this experience. I am very proud of the book that I have written. I will only tackle another book if the story excites me from day one and never lets up.
17. What do you have in the works now?
I have written a screenplay adaptation of the book. I have also written a second screenplay that deals with hope and the power of the mind over the body.
18. What does the future hold for you and your books?
Many people have thought about writing a book and for one reason or another they have never completed the task. Despite the odds against success and the very real possibility of failure, I have accomplished what I set out to do.
19. What was the most successful thing you did to promote your books?
There is no better marketing tool than a review. A favorable review is an unbiased endorsement. I choose 85% of the books I read based on reviews. Having a web site has also been an important factor. A review might pique someone’s interest. A visit to the web site allows them to learn more and gives them a method for purchasing the book.
20. What was the least successful thing you did to promote your books?
It’s too early in the process to say. So far everything I am doing is having a direct impact on sales.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit – www.nikkileigh.com/promo.htm.
Saturday, August 2, 2008
Dyan Garris Talks About Her Promotion
You have been invited to share your promotional experience with others.
Your Name: Dyan Garris
1. Where you are from and where are you now?
I was born in Illinois. I live now in Arizona and Florida.
2. How did you get started writing?
I’ve been writing ever since I can remember. I wrote a children’s book when I was seventeen.
3. What do you do when you are not writing?
I swim every day. I love to walk as well. When I’m not writing books I’m writing and playing music. I’m a professional psychic. Everything works together.
4. What would readers like to know about you?
I don’t know, but they can ask me and I’ll probably answer.
5. What inspired your first book?
I had an Old English sheepdog that my little brother was fascinated with. I wrote him a little book about the dog’s adventures.
6. How many books have you written?
Seven.
7. What are the titles of your books and what genres are they?
My genre is all Metaphysical Self-Help. The titles are:
Voice of the Angels – A Healing Journey Spiritual Cards
Voice of the Angels – A Healing Journey – The Journal (for use with the cards)
Voice of the Angels – Meditation Journal (for use with my CD series of music and meditation)
Voice of the Angels – Talk To Your Food! Intuitive Cooking
Fish Tale of Woe – Lost at Sea (A small story with a very big message)
Money and Manifesting
The Book of Daily Channeled Messages
8. How do you decide on that topic or genre?
My work is all self-help. It chose me.
9. How do you manage to keep yourself focused and on track?
Being a clairvoyant counselor, I focus for a living. If I couldn’t focus I wouldn’t have any clients. It’s simply a matter of quieting the chatter of the conscious mind. It’s a mindful focus. I’ve had a lot of practice.
10. Do you write to make money or for the love of writing?
Of course I have to teach you something while answering this question. We do not “make” money. Money is energy. We create an open pathway for the energy of money to flow to us. I write because I have something to teach and I love to do it. When the creative pathway is open the money follows. It’s energy.
11. What are some traditional methods of marketing you have used?
The key to marketing is distribution. You can have the best book in the world and if nobody can find it you won’t be selling very many copies of it. Amazon is great, Baker and Taylor/Barnes & Noble are all very important. Author signings are wonderful ways to connect with people. Radio interviews should be at the top of anyone’s list as well.
12. What are some unique methods of marketing you have used?
The Virtual Book Tour is the most unique thing I’ve done in terms of marketing. It’s great fun.
13. Do you sell through a website? If so, what’s the address? If not, why not?
Yes, websites should be one portal of distribution. I have about 15 websites. The main site is www.voiceoftheangels.com There is a lot going on there. I write a Daily Channeled Message there. For my music one of the main sites is www.myspace.com/voiceoftheangels
14. Where can people order your books?
People can order my books through Amazon.com, any traditional bookstore, or through my website.
15. What format are your books – e-book, print, audio etc?
Right now they are just in print, however, I’m working on getting them into e-books.
16. Will you write more books?
No, Money and Manifesting is the last one for now. It’s at the top of the toolbox of tools for spiritual growth and transformation that I’m almost finished building.
17. What do you have in the works now?
I have two more items that go in the toolbox. One is a DVD animation. The other is another music CD that will vibrate to the eighth chakra. The existing CDs are a series of music and meditation CDs that each vibrate to chakras one through seven.
18. What does the future hold for you and your books?
Looking into my crystal ball, I see…..oh, that would be absolutely no fun to peer in on my future. I’ll just let it unfold.
19. What was the most successful thing you did to promote your books?
I’m doing it. The Virtual Book Tour is just great for book promotion. I’m also very fond of author signings because I like to connect with people directly.
20. What was the least successful thing you did to promote your books?
Well, again, it all depends upon how you define “successful". To me there is no success and no failure. Those are simply perceptions and usually they are someone else’s perceptions. In my definition of success everything is simply an opportunity.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit – www.nikkileigh.com/promo.htm.
Your Name: Dyan Garris
1. Where you are from and where are you now?
I was born in Illinois. I live now in Arizona and Florida.
2. How did you get started writing?
I’ve been writing ever since I can remember. I wrote a children’s book when I was seventeen.
3. What do you do when you are not writing?
I swim every day. I love to walk as well. When I’m not writing books I’m writing and playing music. I’m a professional psychic. Everything works together.
4. What would readers like to know about you?
I don’t know, but they can ask me and I’ll probably answer.
5. What inspired your first book?
I had an Old English sheepdog that my little brother was fascinated with. I wrote him a little book about the dog’s adventures.
6. How many books have you written?
Seven.
7. What are the titles of your books and what genres are they?
My genre is all Metaphysical Self-Help. The titles are:
Voice of the Angels – A Healing Journey Spiritual Cards
Voice of the Angels – A Healing Journey – The Journal (for use with the cards)
Voice of the Angels – Meditation Journal (for use with my CD series of music and meditation)
Voice of the Angels – Talk To Your Food! Intuitive Cooking
Fish Tale of Woe – Lost at Sea (A small story with a very big message)
Money and Manifesting
The Book of Daily Channeled Messages
8. How do you decide on that topic or genre?
My work is all self-help. It chose me.
9. How do you manage to keep yourself focused and on track?
Being a clairvoyant counselor, I focus for a living. If I couldn’t focus I wouldn’t have any clients. It’s simply a matter of quieting the chatter of the conscious mind. It’s a mindful focus. I’ve had a lot of practice.
10. Do you write to make money or for the love of writing?
Of course I have to teach you something while answering this question. We do not “make” money. Money is energy. We create an open pathway for the energy of money to flow to us. I write because I have something to teach and I love to do it. When the creative pathway is open the money follows. It’s energy.
11. What are some traditional methods of marketing you have used?
The key to marketing is distribution. You can have the best book in the world and if nobody can find it you won’t be selling very many copies of it. Amazon is great, Baker and Taylor/Barnes & Noble are all very important. Author signings are wonderful ways to connect with people. Radio interviews should be at the top of anyone’s list as well.
12. What are some unique methods of marketing you have used?
The Virtual Book Tour is the most unique thing I’ve done in terms of marketing. It’s great fun.
13. Do you sell through a website? If so, what’s the address? If not, why not?
Yes, websites should be one portal of distribution. I have about 15 websites. The main site is www.voiceoftheangels.com There is a lot going on there. I write a Daily Channeled Message there. For my music one of the main sites is www.myspace.com/voiceoftheangels
14. Where can people order your books?
People can order my books through Amazon.com, any traditional bookstore, or through my website.
15. What format are your books – e-book, print, audio etc?
Right now they are just in print, however, I’m working on getting them into e-books.
16. Will you write more books?
No, Money and Manifesting is the last one for now. It’s at the top of the toolbox of tools for spiritual growth and transformation that I’m almost finished building.
17. What do you have in the works now?
I have two more items that go in the toolbox. One is a DVD animation. The other is another music CD that will vibrate to the eighth chakra. The existing CDs are a series of music and meditation CDs that each vibrate to chakras one through seven.
18. What does the future hold for you and your books?
Looking into my crystal ball, I see…..oh, that would be absolutely no fun to peer in on my future. I’ll just let it unfold.
19. What was the most successful thing you did to promote your books?
I’m doing it. The Virtual Book Tour is just great for book promotion. I’m also very fond of author signings because I like to connect with people directly.
20. What was the least successful thing you did to promote your books?
Well, again, it all depends upon how you define “successful". To me there is no success and no failure. Those are simply perceptions and usually they are someone else’s perceptions. In my definition of success everything is simply an opportunity.
This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit – www.nikkileigh.com/promo.htm.
Promotional Interview with Mary Cunningham
Your Name: Mary Cunningham
1. Where you are from and where are you now?
I'm originally from Corydon, Indiana, but now live in West Georgia. I've moved 9 times which makes for some very interesting stories!
2. How did you get started writing?
I began writing as soon as I knew how to write words. My dad was a professional writer and I had such admiration for his work. Naturally, I wanted to write.
3. What do you do when you are not writing?
I market and promote my book series, arrange booksignings, speaking events, set up more book events with my amazing writers' group. Promotion is never-ending. When I do have some leisure time, I play golf (poorly!), watch TV, and read. I'm also a sports fanatic. Being from Indiana, I love my I.U. basketball! (the football team is doing great this year, too!)
4. What would readers like to know about you?
I have a wicked sense of humor. I'm not "quick on my feet" however. Sometimes I'll think of a really good comeback or joke…a day late. I'm also one of the least observant people on the face of the earth! Can you imagine? A writer being unobservant? My husband will say, "Wow! Did you see that woman by the side of the road with the purple cow on her head??" Uh, no…missed it.
5. What inspired your first book?
A recurring dream I'd had for more than 20 years about a mysterious attic. When I finally realized that the dreams took place in the attic of my childhood best friend, Cynthia, the dreams stopped and the writing began.
6. How many books have you written?
Four – Three "Cynthia's Attic" books and one women's humor/lifestyle book, "WOOF: Women Only Over Fifty," due to be released in the spring of 2008.
7. What are the titles of your books and what genres are they?
"Cynthia's Attic: The Missing Locket, Book One" (young reader/fantasy)
"Cynthia's Attic: The Magic Medallion, Book Two" (young reader/fantasy)
"Cynthia's Attic: Curse of the Bayou, Book Three" (young reader/fantasy)
"Women Only Over Fifty (WOOF), (women's lifestyle/humor) Spring 2008
8. How do you decide on that topic or genre?
I didn't really choose the young reader genre. It chose me. I began writing a memoir of my childhood and it turned into a 33,000 word fantasy/fiction. I was just beginning to explore the possibility of getting published and wasn't writing for a specific audience.
9. How do you manage to keep yourself focused and on track?
Quite simply, I don't! Each morning I have to make a list of the things I want (need) to accomplish. Otherwise, I get distracted very easily. And, at this late date, I don't see myself changing. LOL!
10. Do you write to make money or for the love of writing?
If I were writing for the money, I would've quit long ago! That said, if I hadn't made one cent off my "Cynthia's Attic" series, it would've been worth writing. I've enjoyed every word. To be able to go back in time and interact, albeit fictionally, with my parents, grandparents, and great-grandparents, has been an amazing experience. I also receive and answer numerous e-mails from young readers?a priceless experience.
11. What are some traditional methods of marketing you have used?
I send out press releases, not only when my books are released, but any time I have special news to report. I also design my own postcards with blurbs from all three books on the back. I mail these to libraries and book stores. I have my own website (which I update regularly) and not only have my own blog (Cynthia's Attic Blog), I blog on six others, including MySpace and JacketFlap.
12. What are some unique methods of marketing you have used?
I write short, informational stories and post them on the Internet on Notepad, Article Beat, etc. I also interact with libraries and librarians on MySpace and JacketFlap. I make sure they know about me and my books, and that I keep up with what's happening in their libraries. I also invite authors of YR/YA books to be guest bloggers. I just completed a blogging week with Kirby Larson and her Newbery Honor Book, Hattie Big Sky. We had a lot of fun and gained amazing perspective.
13. Do you sell through a website? If so, what’s the address? If not, why not?
I don't sell directly through my website; however, anyone can e-mail and request a signed book(s). I haven't gotten the nerve to actually sell online. I have so many links to online bookstores on my website that I really don't see the need.
14. Where can people order your books?
Anywhere! The best place to find buy links is through my website: www.marycunninghambooks.com
The series can also be ordered through Booksense (independent bookstores), Amazon, Barnes & Noble, Powells, BAMM, Fictionwise, etc, and are available through all major distributors.
15. What format are your books – e-book, print, audio etc?
Print and e-books (multi formats).
16. Will you write more books?
I've been asked to write "Cynthia's Attic: Book Four" so, to answer your question…yes! I'm also working on an adult time-travel, and some YR short stories.
17. What do you have in the works now?
My co-writers (Diana Black and Melinda Richarz Bailey) and I are putting the finishing touches on "WOOF." I'm also working on an adult novel titled, "For the Life of Claire."
18. What does the future hold for you and your books?
Oprah? NY Times Bestseller list? Disney movies? One can dream, right? My immediate wish is for my books to open up a dialogue between grandchildren and grandparents; that young writers will find inspiration in stories about the childhood days of their grandparents, and that grandparents will enjoy the books, too.
19. What was the most successful thing you did to promote your books?
I believe online interviews and blogs are my most successful promotional tool.
What was the least successful thing you did to promote your books?
I view all promotion as positive; some just work better than others.
This interview was done in conjunction with Nikki Leigh. For more information, visit – www.nikkileigh.com/promo.htm.
1. Where you are from and where are you now?
I'm originally from Corydon, Indiana, but now live in West Georgia. I've moved 9 times which makes for some very interesting stories!
2. How did you get started writing?
I began writing as soon as I knew how to write words. My dad was a professional writer and I had such admiration for his work. Naturally, I wanted to write.
3. What do you do when you are not writing?
I market and promote my book series, arrange booksignings, speaking events, set up more book events with my amazing writers' group. Promotion is never-ending. When I do have some leisure time, I play golf (poorly!), watch TV, and read. I'm also a sports fanatic. Being from Indiana, I love my I.U. basketball! (the football team is doing great this year, too!)
4. What would readers like to know about you?
I have a wicked sense of humor. I'm not "quick on my feet" however. Sometimes I'll think of a really good comeback or joke…a day late. I'm also one of the least observant people on the face of the earth! Can you imagine? A writer being unobservant? My husband will say, "Wow! Did you see that woman by the side of the road with the purple cow on her head??" Uh, no…missed it.
5. What inspired your first book?
A recurring dream I'd had for more than 20 years about a mysterious attic. When I finally realized that the dreams took place in the attic of my childhood best friend, Cynthia, the dreams stopped and the writing began.
6. How many books have you written?
Four – Three "Cynthia's Attic" books and one women's humor/lifestyle book, "WOOF: Women Only Over Fifty," due to be released in the spring of 2008.
7. What are the titles of your books and what genres are they?
"Cynthia's Attic: The Missing Locket, Book One" (young reader/fantasy)
"Cynthia's Attic: The Magic Medallion, Book Two" (young reader/fantasy)
"Cynthia's Attic: Curse of the Bayou, Book Three" (young reader/fantasy)
"Women Only Over Fifty (WOOF), (women's lifestyle/humor) Spring 2008
8. How do you decide on that topic or genre?
I didn't really choose the young reader genre. It chose me. I began writing a memoir of my childhood and it turned into a 33,000 word fantasy/fiction. I was just beginning to explore the possibility of getting published and wasn't writing for a specific audience.
9. How do you manage to keep yourself focused and on track?
Quite simply, I don't! Each morning I have to make a list of the things I want (need) to accomplish. Otherwise, I get distracted very easily. And, at this late date, I don't see myself changing. LOL!
10. Do you write to make money or for the love of writing?
If I were writing for the money, I would've quit long ago! That said, if I hadn't made one cent off my "Cynthia's Attic" series, it would've been worth writing. I've enjoyed every word. To be able to go back in time and interact, albeit fictionally, with my parents, grandparents, and great-grandparents, has been an amazing experience. I also receive and answer numerous e-mails from young readers?a priceless experience.
11. What are some traditional methods of marketing you have used?
I send out press releases, not only when my books are released, but any time I have special news to report. I also design my own postcards with blurbs from all three books on the back. I mail these to libraries and book stores. I have my own website (which I update regularly) and not only have my own blog (Cynthia's Attic Blog), I blog on six others, including MySpace and JacketFlap.
12. What are some unique methods of marketing you have used?
I write short, informational stories and post them on the Internet on Notepad, Article Beat, etc. I also interact with libraries and librarians on MySpace and JacketFlap. I make sure they know about me and my books, and that I keep up with what's happening in their libraries. I also invite authors of YR/YA books to be guest bloggers. I just completed a blogging week with Kirby Larson and her Newbery Honor Book, Hattie Big Sky. We had a lot of fun and gained amazing perspective.
13. Do you sell through a website? If so, what’s the address? If not, why not?
I don't sell directly through my website; however, anyone can e-mail and request a signed book(s). I haven't gotten the nerve to actually sell online. I have so many links to online bookstores on my website that I really don't see the need.
14. Where can people order your books?
Anywhere! The best place to find buy links is through my website: www.marycunninghambooks.com
The series can also be ordered through Booksense (independent bookstores), Amazon, Barnes & Noble, Powells, BAMM, Fictionwise, etc, and are available through all major distributors.
15. What format are your books – e-book, print, audio etc?
Print and e-books (multi formats).
16. Will you write more books?
I've been asked to write "Cynthia's Attic: Book Four" so, to answer your question…yes! I'm also working on an adult time-travel, and some YR short stories.
17. What do you have in the works now?
My co-writers (Diana Black and Melinda Richarz Bailey) and I are putting the finishing touches on "WOOF." I'm also working on an adult novel titled, "For the Life of Claire."
18. What does the future hold for you and your books?
Oprah? NY Times Bestseller list? Disney movies? One can dream, right? My immediate wish is for my books to open up a dialogue between grandchildren and grandparents; that young writers will find inspiration in stories about the childhood days of their grandparents, and that grandparents will enjoy the books, too.
19. What was the most successful thing you did to promote your books?
I believe online interviews and blogs are my most successful promotional tool.
What was the least successful thing you did to promote your books?
I view all promotion as positive; some just work better than others.
This interview was done in conjunction with Nikki Leigh. For more information, visit – www.nikkileigh.com/promo.htm.
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